Brand Manager- Away from Home - Philadelphia & Desserts - KraftHeinz
Chicago, IL
About the Job
General information
All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 02-May-2024
Ref #: R-81198
Description & Requirements
Are you ready to be a tenacious trailblazer? This role will be responsible for leading the Philadelphia brand and Desserts portfolio in our Away From Home business unit. This role will be accountable for consumption & share analysis and reporting, cross-functional leadership of key commercialization projects, ownership of strategic sales driving marketing campaigns, as well as total portfolio management. Incumbent will collaborate with cross-functional team members including the Philadelphia brand and Desserts Platform, Brand Communications, Disruptive Innovation, CIS, and Operations teams. This position requires a candidate to possess an ownership mentality, self-starter, be a cross-functional leader, driver of results, and have strong interpersonal skills and keen storytelling ability engaging with all levels of leadership. Working closely with our Brand Experience team and Brand Activation & Partnerships team, incumbent will drive brand experience to propel the Philadelphia brand forward. If you are ready to take on the challenge of this dynamic role, we want to hear from you!
Essential Functions & Responsibilities
Business Execution
-
Apply business analytics (equity, share, volume and revenue drivers, competition) to drive business strategy & execution
-
Monthly Consumption/Share Analysis with outlined action plan to deliver brand share growth
-
Portfolio Management including but not limited to: SKU rationalization, strategic prioritization, pack/price architecture, product catalogs etc.
Innovation & Strategy
-
Develop and implement a five-year growth plan that provides strategic innovation direction
-
Closely partner and consult with innovation team to ensure alignment with outlined growth strategy
-
Champion relationships with Marketing, Consumer Insights, R&D, Finance, and Project Management to lead commercialization of renovation and maintenance projects
Communications
-
Lead B2B media strategy and execution for the PHILADELPHIA brand
-
Integrate Away From Home into PHILADELPHIA Masterbrand B2C comms plan
-
Deliver comms-driven partnership ideas that help win new business
-
Collaborate extensively with brand platform teams and away-from-home customer marketing, adopting the role of leader in both directions
-
Drive discussions during management presentations with platform GM, and business unit President
Qualifications
-
Advanced degree in Marketing or related field is expected
-
Experience in marketing for an established or startup CPG company
-
Consumer centric & growth mindset – learn fast vs. avoid failure
-
Prior experience working in Consumer Packaged Goods (CPG) (forecasting and portfolio management)
-
Experience in agency management & cross-functional team management; self confident individual who can work collaboratively
-
Strong personal motivation in fast-paced, often ambiguous environment, with a bias for action
-
Proven track record influencing teams and experience leading multiple collaborators
-
Strong “big picture” perspective, while also implementing the initiative at hand
-
Outstanding verbal, written and interpersonal communications skills to internal/external partners
-
Excellent strategic and analytical skills; ability to leverage syndicated data sources to assess competitive space, bringing forth insights and recommendations to integrate into overall strategy
-
Ability to simplify sophisticated problems and make decisions quickly in pursuit of constant forward progress
-
Excellent attention to detail and project management skills
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.