Brand & Digital Signage Communications Specialist - Nemours

This unique role will combine the expertise of a Brand Communications Specialist with the project management and content development focus of a Digital Signage Specialist. The successful candidate will be responsible for developing consistent and compelling brand messaging across multiple platforms, including digital signage and patient communication channels to engage both internal and external audiences.

This hybrid role merges the strategic communication responsibilities of a Brand Communications Specialist with the content management and technical expertise of a Digital Signage Specialist creating a dynamic position focused on both brand development and digital engagement. Candidates must have excellent command of the English language and strong writing skills. This position requires some travel to our locations throughout the Delaware Valley and Florida.

Essential Functions

Brand Messaging & Strategy:

a. Develop and maintain a unified brand voice across all communication channels, including digital signage, internal communications, and external campaigns.

b. Collaborate with marketing, operational, and clinical teams to align content with the organization's strategic objectives.

c. Functions as an inter-departmental liaison with groups throughout Nemours to help educate these groups about brand standards.

Content Creation & Management:

a. Write, edit, and manage a variety of content, including digital signage and patient communications, ensuring brand consistency and engagement.

b. Maintain a content library and publishing calendar for both patient communication platforms and digital signage.

c. Work with multimedia teams to produce visually engaging and effective content tailored for digital displays.

Digital Signage Strategy & Execution:

a. Manage the planning, scheduling, and deployment of content for digital signage across multiple locations.

b. Oversee the functionality and technical updates of digital signage systems, collaborating with IT to ensure smooth operations.

c. Analyzes data for special projects requiring data gathering, research, reporting results, trends, and other strategic priorities. Prepare correspondence, reports, and presentations.

Project Management:

a. Lead communication projects from concept through execution, ensuring deadlines are met across multiple platforms.

b. Coordinate with cross-functional teams to manage timelines and objectives for campaigns and signage content.

c. Manages incoming requests for Patient Communications and Digital Signage from business units throughout the enterprise. Responsible for triaging requests and entering into our JIRA, our project management system.

d. Track performance metrics for both digital and traditional communication channels, using insights to refine strategies.

Training & Support:

a. Provide training on digital signage best practices to team members and support staff in managing and deploying content.

b. Assign user privileges for managing digital signage content across different departments.

Requirements

• Bachelor's degree in Communications, Marketing, or a related field is required.
• Minimum 5 years of experience in communications, digital signage, or a related field is required; 7+ preferred.
• Experience working in a highly complex and matrixed corporate environment with a large regional or national footprint is preferred.