Brand Ambassador - On Trade - Jobs for Humanity

Company Description

Jobs for Humanity is partnering with CPM to build an inclusive and just employment ecosystem. Therefore, we prioritize individuals coming from all walks of life.

Company Name: CPM

Job Description

Do you have a creative flare and a desire to work with amazing brands such as Peroni Nastro Azzurro, Asahi Super Dry and Fuller’s London Pride?

Ideal location: Birmingham, United Kingdom, B6

We’re looking for a charismatic personality with a passion for premium drinks to join the Asahi Mitchells & Butlers account team.

This is a new and exciting role where you will be the face of a premium beer portfolio. Your primary role will be to build relationships and drive brand loyalty, distribution & rate of sale, through best-in-class customer engagement & brand advocacy initiatives.   

As the ‘face’ of Asahi UK within the Midlands & North, you’ll spend 75% of your time out in Trade, supporting and engaging with outlet managers and staff. With the autonomy to manage your own diary and accountability for the delivery of your KPIs, this role requires an entrepreneurial approach, with superior time management and organisational skills. 

Why work for us as a Brand Ambassador? 

• Great package offered of £29k per annum + up to 10% annual bonus + company car 
• Flexible hours – 37.5 hours per week – may include some evening and weekend event work  
• Generous holiday package 
• Competitive company pension scheme  
• Laptop,Tablet & Mobile Phone 
• A lively, sociable & fun working environment  
• Great career progression opportunities for the right candidate 
• Once you pass probation you will be eligible for additional perks; e.g. discounted shopping, travel, and subsidised gym membership. 

You’ll be a great candidate for this role if you: 

• Have a passion or interest in premium drinks – previous experience with beer or beverage serving environment is highly desirable. 

• Are a friendly, lively and confident communicator and networker, who enjoys hosting and presenting to large audiences across all levels, building meaningful connections and developing strong relationships. 

• Have a passion for delivering exceptional customer service. 

• Can demonstrate good numeracy, financial and commercial awareness and confidence working with commercial tools, processes, data and figures.  

• Have great organisational skills and attention to detail, including planning and prioritisation. 

• Continuously strive for results.  

• Have the ability, agility, and motivation to succeed within a fast-paced environment, both independently and as part of a winning team.  

• Are able to flex and adapt to changing customer needs and priorities.   

• Can commit to developing, continuously expanding and evolving your knowledge of our brands, categories and our industry.  

What does a typical day/ week look like? 

Most of your time will be spent out in trade, engaging with outlet managers and staff. And every customer interaction matters… From ensuring contract adherence,

to gaining new distribution agreements, increasing brand visibility and rate of sale through exciting brand activations and events, or winning hearts and minds and driving quality through engaging training sessions – The results you deliver will all contribute to the overall success of the account team.  

When not in trade, you will be supporting the Senior National Account Manager with weekly updates on performance vs KPI’s and ensuring accurate reporting to capture call details & outcomes. 

Key responsibilities  

• To be the trade face of AUK’s premium beer portfolio within Mitchells & Butlers pubs and an advocate for the beer category. 

• Spending a Minimum of 75% of working week in trade within M&B outlets, delivering an agreed number of visits per week. 

• Alignment with Field Sales region (Independent On Trade) to manage an agreed number of independent customers – 10-15% of working month focus.  

• Capturing & reporting data and insights from each visit. 

• Drive advocacy at scale, leveraging AUK’s brand advocacy platforms and encouraging staff sign-ups. 
• ‘Owning’ key outlet groups across key cities, such as Newcastle, Birmingham, Manchester, Glasgow and Leeds,
• delivering best-in-class service & activity to drive loyalty, advocacy and rate of sale.  

• Delivering best-in-class brand training & influence sessions across AUK brand portfolio per month. Targets to be agreed with line manager. 

• Delivery of distribution & availability targets within defined retail brands & regions. 

• Commercial management of accounts including trading agreements, contract tracking and adherence, listing fees, trade investment, rebates, and renegotiation 

• Generate strong relationship network of key M&B General Managers. 

• Alignment with route-to-market partners to drive sustainable growth within existing accounts. 

Does this sound like a job you would love? Apply today! 

We recognise that people are the key to our success. That’s why we heavily invest in great perks and excellent career development opportunities. 

CPM has been accredited Investors in People Gold award and places great importance on the training and development of our people. We work in a cooperative environment where great ideas and achievements are shared and celebrated. 
 
CPM is an equal opportunities employer, we depend on having diverse talent with a range of backgrounds, skills, and capabilities. 

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