Branch Manager - ATLANTIC LIFT SYSTEMS INC

Atlantic Lift Systems is a thriving small business in the equipment rental, sales, and service business, with two branches located in Hampton Roads and Richmond, servicing all of Coastal and Central Virginia and NE North Carolina. We are seeking a talented and dynamic professional to lead our Norfolk location as the Branch Manager to build a team around them to facilitate profitable growth and continue our strong culture of success and customer focus. The candidate will have experience in management in the equipment or product rental world and have a desire to lead a diverse team. The Branch Manager is responsible for the overall direction, success, and profitability of the branch. This includes overseeing daily operations, managing a team, ensuring customer satisfaction, and driving revenue growth through efficient fleet management, safety protocols, and sales support. The Branch Manager plays a critical role in maintaining relationships with customers, contractors, and vendors, while ensuring compliance with safety, financial, and operational standards. The role requires strong organizational and leadership skills, the ability to quickly adapt to ever-changing priorities, and a sense of urgency to ensure operational efficiency and customer satisfaction. It demands an individual capable of juggling multiple responsibilities while fostering a productive and safe work culture for both employees and customers.

The job requires a well-rounded approach to managing branch operations, focusing on key areas such as operational management, safety, financial performance, customer relations, team leadership, fleet maintenance, sales, and reporting. The responsibilities encompass overseeing daily activities, ensuring compliance with safety standards, driving financial goals, and maintaining high-quality customer service. The role also involves leading a team, managing equipment, and participating in sales efforts to grow the business. These responsibilities are further detailed below, highlighting the specific duties and expectations for each key area.

1. Operational Management:

• Oversee day-to-day branch operations including rental equipment dispatch, service, and maintenance.
• Coordinate logistics with management team for equipment delivery and pick-up to meet customer needs efficiently. The Rental and Logistic Manager reports directly to the Branch Manager.
• Manage inventory levels, ensuring adequate availability of equipment and parts.
• Ensure the branch meets all safety, health, and environmental policies.

2. Safety and Compliance:

• Participate in the company safety committee to ensure strict adherence to safety protocols.
• Conduct regular safety inspections and provide staff safety training.
• Maintain low injury rates and ensure compliance with OSHA and company regulations.

3. Financial and Performance Management:

• Develop and implement strategies to meet or exceed branch financial targets.
• Manage the Profit and Loss (P&L) statement, budgeting, expenses, and equipment utilization metrics.
• Prepare and present monthly reports on branch performance, trends, and forecasts to senior leadership.

4. Customer Relations:

• Ensure excellent customer service by addressing issues promptly, maintaining accurate equipment availability, and resolving disputes.
• Build and maintain strong relationships with clients, contractors, and vendors.
• Engage with customers regularly through sales calls, on-site visits, and attendance at industry events and networking functions.

5. Team Leadership and Employee Development:

• Lead, coach, and develop a team including managers, service personnel, transportation drivers, and administrative employees.
• Conduct quarterly performance reviews, make recommendations for promotions or terminations, and handle recruitment and payroll through the Paylocity system.
• Foster a positive work environment that promotes teamwork, accountability, and professional growth.
• Ensure proper staffing levels for all front-of-house positions, including service technicians, parts associates, rental counter, and transportation/delivery drivers.

6. Fleet and Maintenance Management:

• Ensure all rental equipment is well-maintained and serviced regularly, working closely with the service department. Service Manager is a key direct report of the Branch Manager.
• Oversee inventory management, parts ordering, and disposal of outdated or non-performing fleet assets.
• Ensure cleanliness, organization, and appearance of the branch, yard, and equipment delivered to customers.

7. Sales and Marketing:

• Collaborate with the Vice President of Sales and Operations as well as the sales team to support strategies to grow market share and generate new business.
• Represent the company at industry events, trade shows, and client meetings.
• Attend industry-related events (ABC, AGC, VSRA, VMA, etc.) and network to enhance the company's visibility and reach.

8. Reporting and Leadership:

• Participate in monthly and quarterly leadership meetings, providing updates on branch performance to the Director of Operations and Sales and Operations Vice President.
• Monitor and report on equipment utilization rates, financial performance, and ERP/CRM system compliance.

Qualifications:

• Bachelor's degree in Business, Construction Management, or a related field (preferred) or equivalent job experience.
• Minimum of 3-5 years of experience in branch management or a similar role, preferably in the rental equipment or construction industry.
• Proven ability to manage teams, financials, and P&L statements.
• Excellent leadership, customer service, and communication skills.
• Strong knowledge of construction equipment, tools, and industry safety standards.
• Proficient with inventory management software, ERP systems, and Microsoft Office Suite.

Physical Requirements:

• Ability to lift up to 50 lbs.
• Must be able to work in an outdoor environment, including exposure to various weather conditions.

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