B2B Product Marketing Manager - AI (F/M/X) - iAdvize

Company Description

Our belief is that eCommerce revenue is driven by qualitative relationships with shoppers. iAdvize is the only company to build genuine 1:1 relationships at scale in today’s increasingly digital world.

Our unique conversational platform connects online shoppers to a smart mix of in-store associates, on-demand brand power users, in-house agents and AI chatbots through 1:1 messaging.

"Making brands conversational" is at the heart of our mission.

A leading player in Europe (over 2,000 customers), iAdvize opened the US market 4 years ago after receiving $38M in funding. The US entity is in a hypergrowth stage fueled by multi-million dollar partnerships with major brands like Samsung.

Job Description

What’s the opportunity?

Reporting to our VP Product Marketing, you will drive go-to-market strategies for iAdvize B2B software offerings, develop product portfolio global demonstrability, and contribute to the strengthening of our value proposition & awareness on our EMEA and US markets. You will also play a strategic role in navigating the emerging landscape of generative AI and its impact on our positioning, our messaging and our competitive landscape.

By embracing the strategic role of generative AI in the conversational sphere, you will have the opportunity to shape our product strategy, differentiate our offerings, and lead our go-to-market execution in an evolving market.

In this highly cross-functional role, you will collaborate with a wide range of stakeholders from our European and US offices (Product, Sales, Marketing, Sales Enablement, Customer Success…) to drive awareness & adoption of our products and contribute to client-facing teams enablement.

Missions

• Increase our understanding of the market, which includes knowing the target audience, understanding their needs and wants, having a clear point-of-view of what will catch and keep their attention, and sharing that understanding with product and sales colleagues.
• Increase sales enablement about iAdvize offering by producing customer-facing collaterals, developing competitive awareness, value & positioning justification and contributing to sales & CS enablement through impactful narratives & value proposition
• Define and execute product Go-to-Market strategy for a range of iAdvize products, aligning with cross-functional teams (product, marketing, sales, CS…) to achieve smooth and impactful product launches
  • Articulate positioning and define packaging/pricing for new products with our VP Product Marketing
  • Coordinate product go-to-market actions before and after launch
  • Help identify, develop, and evangelize customer stories, working together with marketing and account teams
  • Follow-up GTM performance to nurture strategy

• Manage and Improve Products demonstration portfolio
  • Ensure our client-facing teams get effective tools and content to demonstrate iAdvize platform products (demo environments, demo scripts, videos…) by teaming up with Product team
  • Create demonstration use cases / scripts for major products while ensuring perfect alignment with positioning and buyer personas
  • Document and share these capacities with client-facing teams

Develop the messaging, positioning and value proposition of iAdvize’s products by understanding customer needs and uncovering key differentiators, with a huge focus on Generative AI

Qualifications

• 2+ years of B2B SAAS product marketing experience — You have proven experience translating software product capabilities into differentiating storytelling and business value, ideally in customer experience space
• Strong understanding of the North American market dynamics, customer behaviors, and competitive landscape. Proven track record of successfully launching and marketing software products in the North American market.
• Strategic thinking with operational pragmatism — You are able to understand and contribute to the evolution of business/product strategy, while being pragmatic and passionate for operational challenges
• Robust analytical skills — You are used to analyzing data / facts, in order to turn it into sharable insights
• Excellent communication and presentation skills, both written and spoken, knowing how to transform complex insights into compelling & actionable stories
• Experience in building trusted and efficient relationships with Sales, Marketing and Product management teams to impact go-to-market practices
• Solid project management skills, knowing how to lead cross-functional work streams
• Proficiency in both English and French is highly desired for this role, with bilingualism or native-level English language skills being a requirement.

Additional Information

Who will I work with?

In this role, you will partner with:

• Yves LE GROUYER, VP Product Marketing (ex: WPP, Unilever, Richemont)
• Florent GOSSELIN, CPO (ex: DoYouBuzz, Zlio)
• Hélène DRAOULEC, CMO (ex: Zendesk, Yext)
• Mike DE LA CRUZ, CSO (ex: SAP, HP, Directly)

Other information:

• Work location: Boston area or East coast.
• US Employment Visa required. We do not accept F1, J1, M1. We can accept OPT with one-year duration.
• Type of Contract: Permanent contract, full time.

All your information will be kept confidential according to EEO guidelines.

Why should I join iAdvize?

We’re all about great conversations, they’re at the heart of what we do.

We believe in conversations that spark curiosity, questions, reflexion, and action.

iAdvize’s first conversation started in 2010 with the idea of how a chat solution could add a human touch to online customer service. Well that conversation never ended and now, we are more than 200 employees working in France, Germany, and in the US

Today, we are still conversing and the chat tools have turned into a conversational marketing platform.

Join the conversation is iAdvize’s rallying cry. It’s an invitation to connect with authenticity and sincerity.

We make brands conversational is our vision, and we want our Employee Experience at iAdvize to be a vivid one: meaningful, challenging, full of rich & sincere conversations, and most of all, with this fun spirit that sparkles in our day-to-day life here.

Our values:

• Committed for better
• Entrepreneur spirit
• Learning Organization
• Fun as a Must-Have

We're committed to creating the kind of culture where you feel like you belong, are happier today than yesterday, and your contributions matter. At iAdvize, our goal is to treat everyone like family and passionately, genuinely care. (For more information view our Diversity & Inclusion statement).

For full-time employees, we offer flexible paid time off and paid parental leave, medical plans, dental and vision plans, life insurance, 401(k) savings plans, Quarterly & Annual all-hands meetings, including a company-wide trip to the HQ in Nantes, France.