B2B Marketing Strategy Specialist - EviCore Healthcare Solutions- Hybrid - The Cigna Group
Bloomfield, CT
About the Job
B2B Marketing Strategy Specialist (Lead Analyst) - EviCore Health Plan Solutions Marketing- Hybrid
This team member is responsible for B2B strategic marketing in the form of content oversight, customized market messaging, and development of key buyer experiences for our EviCore Growth and Account teams. This team member will be aligned to the EviCore business and partner closely with Product, Clinical, Sales Enablement, and Buyer Enablement to drive awareness and adoption of EviCore solutions and services among the health plan audience.
How you’ll make an impact:
+ Develop a strong understanding of buyers’ unique challenges and opportunities to position offerings to address and solve key healthcare challenges.
+ Lead market research initiatives related to key product areas to understand audience perspectives, developing buyer insights and action plans.
+ Translate complex and diverse subject matters into compelling ideas and messages that address client needs.
+ Collaborate with internal and external partners on the development and distribution of health plan specific marketing strategies, content and campaigns across all channels to drive adoption of solutions and increase understanding of differentiators.
+ Plan and monitor comprehensive marketing campaigns, which include strategic positioning, market messaging, client-facing sales enablement assets, and campaign analytics.
+ Build effective product launch plans in partnership with the product and development teams to drive growth and relevance across Evernorth portfolio.
Ideal candidates will offer:
+ 4+ years of experience in B2B and/or B2B2C marketing, healthcare marketing experience preferred
+ Experience developing thought leadership content (can include articles, whitepapers, video scripts, etc.)
+ Ability to convert complex subject matter into simplified, impactful messaging – strong writing ability needed.
+ Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes, and can balance needs with enterprise objectives.
+ Experience developing and executing against integrated marketing plans within timeline, budget, and quality standards, including digital execution and measurement
+ Ability to analyze data (research, campaign metrics) and apply it to messaging or strategic planning efforts; uses a test-and-learn approach to work
+ Ability to work effectively in a rapidly changing environment, and while managing multiple projects
+ Strong relationship management skills, including the ability to lead and influence cross-functional teams
+ Bachelor’s and/or Master’s degree in marketing or communications preferred
+ Ability to work from a Cigna office 3 days a week, as directed by the business
Scope:
+ Works collaboratively with internal business clients across several cross-functional areas
+ This role will also navigate relationships with agency partners
+ Success will be measured by the effectiveness of marketing initiatives in helping to meet margin and growth targets
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
_Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._
This team member is responsible for B2B strategic marketing in the form of content oversight, customized market messaging, and development of key buyer experiences for our EviCore Growth and Account teams. This team member will be aligned to the EviCore business and partner closely with Product, Clinical, Sales Enablement, and Buyer Enablement to drive awareness and adoption of EviCore solutions and services among the health plan audience.
How you’ll make an impact:
+ Develop a strong understanding of buyers’ unique challenges and opportunities to position offerings to address and solve key healthcare challenges.
+ Lead market research initiatives related to key product areas to understand audience perspectives, developing buyer insights and action plans.
+ Translate complex and diverse subject matters into compelling ideas and messages that address client needs.
+ Collaborate with internal and external partners on the development and distribution of health plan specific marketing strategies, content and campaigns across all channels to drive adoption of solutions and increase understanding of differentiators.
+ Plan and monitor comprehensive marketing campaigns, which include strategic positioning, market messaging, client-facing sales enablement assets, and campaign analytics.
+ Build effective product launch plans in partnership with the product and development teams to drive growth and relevance across Evernorth portfolio.
Ideal candidates will offer:
+ 4+ years of experience in B2B and/or B2B2C marketing, healthcare marketing experience preferred
+ Experience developing thought leadership content (can include articles, whitepapers, video scripts, etc.)
+ Ability to convert complex subject matter into simplified, impactful messaging – strong writing ability needed.
+ Critical thinker and creative problem solver, who exercises good judgment in resolving difficult situations, prioritizes, and can balance needs with enterprise objectives.
+ Experience developing and executing against integrated marketing plans within timeline, budget, and quality standards, including digital execution and measurement
+ Ability to analyze data (research, campaign metrics) and apply it to messaging or strategic planning efforts; uses a test-and-learn approach to work
+ Ability to work effectively in a rapidly changing environment, and while managing multiple projects
+ Strong relationship management skills, including the ability to lead and influence cross-functional teams
+ Bachelor’s and/or Master’s degree in marketing or communications preferred
+ Ability to work from a Cigna office 3 days a week, as directed by the business
Scope:
+ Works collaboratively with internal business clients across several cross-functional areas
+ This role will also navigate relationships with agency partners
+ Success will be measured by the effectiveness of marketing initiatives in helping to meet margin and growth targets
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About Evernorth Health Services
Evernorth Health Services, a division of The Cigna Group, creates pharmacy, care and benefit solutions to improve health and increase vitality. We relentlessly innovate to make the prediction, prevention and treatment of illness and disease more accessible to millions of people. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
_Qualified applicants with criminal histories will be considered for employment in a manner_ _consistent with all federal, state and local ordinances._
Source : The Cigna Group