B2B Copywriter, In-House Agency - Hybrid - The Cigna Group
Bloomfield, CT
About the Job
B2B Copywriter, Internal Agency
Lead Analyst – HB3
THE TEAM
We’re a full-service internal agency that just happens to take up residence inside a global health company. A company with an incredibly ambitious mission: to improve the health and vitality of those we serve. We show up every day to advance this mission for The Cigna Group, Cigna Healthcare and Evernorth Health Services. It takes a heck of a lot of grit. But most importantly, it takes our unique blend of health care expertise and artful storytelling to craft the meaningful campaigns, content and experiences that inspire healthy action.
POSITION SUMMARY
Our internal agency is seeking a B2B Copywriter to join our creative team, reporting directly to the Group Creative Director of Cigna Healthcare. You will be contributing to high-profile B2B creative projects focused on lead nurture, retention and acquisition and other key sales initiatives. While you need to be able to craft language for a business audience, it’s also critical that your writing be bold, engaging, and able to connect with a B2B audience in unexpected and thought-provoking ways. That’s why you must be a storyteller who is fluent in concepting and writing for multiple channels with a goal of delivering a meaningful brand experience for our clients.
WHAT YOU’LL DO
+ Partner with Creative Directors, Art Directors, Designers and other members of the team to develop insight-driven creative concepts and bring them to life in unexpected and thought-provoking ways.
+ Translate extremely complex business strategies and product information into engaging headlines, copy and calls to action that inspire, inform and drive action for a B2B audience.
+ Develop concepts and write copy for a wide-range of cross-channel creative execution such as websites, digital display, email, direct mail, print collateral and presentation narratives.
+ Demonstrate a curiosity to stay on top of emerging trends, while keeping the pulse of advertising industry shifts and best practice.
+ Confidently articulate creative ideas within internal creative reviews and brainstorms, as well as present them in a persuasive and compelling manner to partners and clients.
+ Quickly become an expert on Cigna Healthcare’s robust offerings of products and solutions.
+ Act as a steward for our brand, maintaining a consistent verbal identity across all experiences.
+ Partner with account management and producer teams to ensure creative deliverables are on brief, on time and on budget.
WHAT YOU’LL BRING
+ Bachelor’s degree in advertising, writing or communications.
+ 3-5 years of experience in an advertising agency or highly strategic in-house agency.
+ A world-class portfolio that demonstrates creative work with flawless execution across all channels (must include examples of B2B work).
+ An expert level understanding of how an idea can be brought to life across all channels—knowledge of best practice for digital and traditional channels is a must.
+ An enviable (almost to the point of being annoying) level of attention to detail when writing copy.
+ An aptitude for earning trust and developing meaningful relationships.
+ A positive attitude with a “get-stuff-done” mindset.
+ Ability to work from a Cigna office 50% of the time, as requested by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
Lead Analyst – HB3
THE TEAM
We’re a full-service internal agency that just happens to take up residence inside a global health company. A company with an incredibly ambitious mission: to improve the health and vitality of those we serve. We show up every day to advance this mission for The Cigna Group, Cigna Healthcare and Evernorth Health Services. It takes a heck of a lot of grit. But most importantly, it takes our unique blend of health care expertise and artful storytelling to craft the meaningful campaigns, content and experiences that inspire healthy action.
POSITION SUMMARY
Our internal agency is seeking a B2B Copywriter to join our creative team, reporting directly to the Group Creative Director of Cigna Healthcare. You will be contributing to high-profile B2B creative projects focused on lead nurture, retention and acquisition and other key sales initiatives. While you need to be able to craft language for a business audience, it’s also critical that your writing be bold, engaging, and able to connect with a B2B audience in unexpected and thought-provoking ways. That’s why you must be a storyteller who is fluent in concepting and writing for multiple channels with a goal of delivering a meaningful brand experience for our clients.
WHAT YOU’LL DO
+ Partner with Creative Directors, Art Directors, Designers and other members of the team to develop insight-driven creative concepts and bring them to life in unexpected and thought-provoking ways.
+ Translate extremely complex business strategies and product information into engaging headlines, copy and calls to action that inspire, inform and drive action for a B2B audience.
+ Develop concepts and write copy for a wide-range of cross-channel creative execution such as websites, digital display, email, direct mail, print collateral and presentation narratives.
+ Demonstrate a curiosity to stay on top of emerging trends, while keeping the pulse of advertising industry shifts and best practice.
+ Confidently articulate creative ideas within internal creative reviews and brainstorms, as well as present them in a persuasive and compelling manner to partners and clients.
+ Quickly become an expert on Cigna Healthcare’s robust offerings of products and solutions.
+ Act as a steward for our brand, maintaining a consistent verbal identity across all experiences.
+ Partner with account management and producer teams to ensure creative deliverables are on brief, on time and on budget.
WHAT YOU’LL BRING
+ Bachelor’s degree in advertising, writing or communications.
+ 3-5 years of experience in an advertising agency or highly strategic in-house agency.
+ A world-class portfolio that demonstrates creative work with flawless execution across all channels (must include examples of B2B work).
+ An expert level understanding of how an idea can be brought to life across all channels—knowledge of best practice for digital and traditional channels is a must.
+ An enviable (almost to the point of being annoying) level of attention to detail when writing copy.
+ An aptitude for earning trust and developing meaningful relationships.
+ A positive attitude with a “get-stuff-done” mindset.
+ Ability to work from a Cigna office 50% of the time, as requested by the business
If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.
About The Cigna Group
Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we’re dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.
_Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws._
_If you require reasonable accommodation in completing the online application process, please email:_ _SeeYourself@cigna.com_ _for support. Do not email_ _SeeYourself@cigna.com_ _for an update on your application or to provide your resume as you will not receive a response._
_The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State._
Source : The Cigna Group