AVP, Sam's Club Engagement Marketing - Synchrony
Bentonville, AR
About the Job
Job Description:
Role Summary/Purpose:
The AVP, Sam's Club Marketing is responsible for leading cardholder marketing programs that drive engagement of Sam's Club cardholders. This leader will collaborate with Sam's Club and Synchrony internal teams to help deliver on key sales and engagement goals for the Sam's Club Portfolio.
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
Essential Responsibilities:
+ Drive the strategy development and execution of Marketing campaigns and initiatives, including program design, customer segmentation/targeting and channel strategies, production, launch & post-implementation reporting.
+ Manages end-to-end aspects of campaigns, including development of campaign briefs, creative, print and production of direct mail, email, plastic embossing & other collateral.
+ Fosters strong, positive relationships with key stakeholders including Sam's Club, the internal Sam's Club portfolio team and Synchrony COEs, including Performance Marketing and the Dual Card Upgrade Team.
+ Manage marketing budget tracking, invoice processing and monthly reconciliation for assigned marketing programs.
+ Manages relationships with internal and external teams including Credit, Legal, Sales and Client Development.
+ Shares responsibility for achieving key portfolio performance metrics including Net and Incremental Credit Sales, GMR & ROI.
+ Leverages campaign analytics to report out on campaign results, determine trends and drive strategy for future initiatives.
+ Manages and develops multiple third party vendor relationships, including creative agencies, email vendors and print production vendors.
+ Participates as needed in cross-functional product IT builds to support marketing initiatives.
+ Engages in the development of annual marketing plans and PAR process.
+ Ensures compliance with all internal & external legal and regulatory requirements.
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor Degree; OR, in lieu of a Bachelor Degree, High School Diploma /GED and 10+ years of business experience, including 5 years in marketing.
+ 5+ years in marketing and to include client relationship experience.
Desired Characteristics:
+ Outstanding communications, relationship building, influencing and collaboration skills
+ Experience developing/managing retail or credit marketing plans/campaigns
+ Strong project management experience
+ Supplier management experience
+ Ability to perform in a team environment
+ Ability to work with internal as well as external partners and keep a focus on the client goals
+ Strong integrated thinking skills and problem-solving skills
+ Ability to apply a customer focus to help shape solutions
+ Ability to handle multiple ongoing complex projects in a fast-paced environment
+ Ability to have high level discussions with senior members of SYF and partner teams and turn those ideas into action
+ Credit industry experience
+ Excellent analytical, communication & relationship skills
+ Solid business acumen and strong execution skills to work with cross-functional teams to build & implement marketing programs (i.e. Legal, IT, Credit, Operations, etc.)
+ Understanding of financial impacts of marketing programs; ability to develop and manage budgets and set campaign performance goals
+ Core understanding of compliance & regulatory issues related to marketing in credit environment
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Role Summary/Purpose:
The AVP, Sam's Club Marketing is responsible for leading cardholder marketing programs that drive engagement of Sam's Club cardholders. This leader will collaborate with Sam's Club and Synchrony internal teams to help deliver on key sales and engagement goals for the Sam's Club Portfolio.
_We're proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in person engagement activities such as business or team meetings, training and culture events._
Essential Responsibilities:
+ Drive the strategy development and execution of Marketing campaigns and initiatives, including program design, customer segmentation/targeting and channel strategies, production, launch & post-implementation reporting.
+ Manages end-to-end aspects of campaigns, including development of campaign briefs, creative, print and production of direct mail, email, plastic embossing & other collateral.
+ Fosters strong, positive relationships with key stakeholders including Sam's Club, the internal Sam's Club portfolio team and Synchrony COEs, including Performance Marketing and the Dual Card Upgrade Team.
+ Manage marketing budget tracking, invoice processing and monthly reconciliation for assigned marketing programs.
+ Manages relationships with internal and external teams including Credit, Legal, Sales and Client Development.
+ Shares responsibility for achieving key portfolio performance metrics including Net and Incremental Credit Sales, GMR & ROI.
+ Leverages campaign analytics to report out on campaign results, determine trends and drive strategy for future initiatives.
+ Manages and develops multiple third party vendor relationships, including creative agencies, email vendors and print production vendors.
+ Participates as needed in cross-functional product IT builds to support marketing initiatives.
+ Engages in the development of annual marketing plans and PAR process.
+ Ensures compliance with all internal & external legal and regulatory requirements.
+ Perform other duties and/or special projects as assigned.
Qualifications/Requirements:
+ Bachelor Degree; OR, in lieu of a Bachelor Degree, High School Diploma /GED and 10+ years of business experience, including 5 years in marketing.
+ 5+ years in marketing and to include client relationship experience.
Desired Characteristics:
+ Outstanding communications, relationship building, influencing and collaboration skills
+ Experience developing/managing retail or credit marketing plans/campaigns
+ Strong project management experience
+ Supplier management experience
+ Ability to perform in a team environment
+ Ability to work with internal as well as external partners and keep a focus on the client goals
+ Strong integrated thinking skills and problem-solving skills
+ Ability to apply a customer focus to help shape solutions
+ Ability to handle multiple ongoing complex projects in a fast-paced environment
+ Ability to have high level discussions with senior members of SYF and partner teams and turn those ideas into action
+ Credit industry experience
+ Excellent analytical, communication & relationship skills
+ Solid business acumen and strong execution skills to work with cross-functional teams to build & implement marketing programs (i.e. Legal, IT, Credit, Operations, etc.)
+ Understanding of financial impacts of marketing programs; ability to develop and manage budgets and set campaign performance goals
+ Core understanding of compliance & regulatory issues related to marketing in credit environment
Grade/Level: 11
The salary range for this position is 90,000.00 - 155,000.00 USD Annual and is eligible for an annual bonus based on individual and company performance.
Actual compensation offered within the posted salary range will be based upon work experience, skill level or knowledge.
Salaries are adjusted according to market in CA, NY Metro and Seattle.
Eligibility Requirements:
+ You must be 18 years or older
+ You must have a high school diploma or equivalent
+ You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
+ You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
+ New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 18 months' time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance expectations).
Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.
Our Commitment:
When you join us, you'll be part of a diverse, inclusive culture where your skills, experience, and voice are not only heard-but valued. We celebrate the differences in all of us and believe that our individual, unique perspectives is what makes Synchrony truly a great place to work. Together, we're building a future where we can all belong, connect and turn ideals into action. Through the power of our 8 Diversity Networks+ (https://www.synchronycareers.com/our-culture/#diversity) , with more than 60% of our workforce engaged, you'll find community to connect with an opportunity to go beyond your passions.
This starts when you choose to apply for a role at Synchrony. We ensure all qualified applicants will receive consideration for employment without regard to age, race, color, religion, gender, sexual orientation, gender identity, national origin, disability, or veteran status.
Reasonable Accommodation Notice:
+ Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
+ If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time
Job Family Group:
Marketing
Source : Synchrony