Audience Strategy and Operations Analyst at orangepeople

Are you consumer-obsessed and always striving to deliver the best experience for users? Come join us as we partner with the world's leading entertainment company. We are looking for a passionate and highly motivated Audience Strategy and Operations Analyst. The primary responsibility of the customer engagement media strategy & activation team is to deliver powerful customer experiences across marketing touchpoints by using data and tools to bring marketing to life. This team leads the consumer analytics, business intelligence, and audience strategy for 1:1 marketing campaigns to improve targeting, messaging, and channel strategies using data-driven insights.

In this role, you will:

• Provide tactical support for direct channel and paid media campaigns including segment identification and input.
• Support activation in paid media by sharing audiences to platforms monitoring the health of audiences and matching rates in platforms.
• Analyze and synthesize data from various sources to build holistic views of audiences with clear insights and recommendations

Basic Qualifications

• Experience with or exposure to a marketing team within a large, matrix organization.
• Experience with or exposure to audience targeting & segmentation strategies and customer journey mapping.
• Experience using data and insights from multiple sources to provide actionable recommendations.
• Knowledge of or exposure to paid and direct channel activation platforms (Meta, YouTube, Google, Adobe Campaign, LiveRamp, etc.).
• Advanced experience conducting analyses in Excel and strong presentation-building skills.

Preferred Qualifications

• Knowledge of or exposure to data analysis and manipulation Tools (Tableau, SQL, Snowflake, Google Analytics, Adobe Analytics).
• Experience working in salesforce marketing cloud.

Required Education

• BA or equivalent work experience.

Benefits:

• 401(k).
• Dental Insurance.
• Health insurance.
• Vision insurance.
• We are an equal-opportunity employer and value diversity, equality, inclusion, and respect for people.
• The salary will be determined based on several factors including, but not limited to, location, relevant education, qualifications, experience, technical skills, and business needs.

Additional Responsibilities:

• Participate in OrangePeople monthly team meetings, and participate in team-building efforts.
• Contribute to OrangePeople technical discussions, peer reviews, etc.
• Contribute content and collaborate via the OP-Wiki/Knowledge Base.
• Provide status reports to OP Account Management as requested.

About us:

OrangePeople is an Enterprise Architecture and Project Management solutions company. Our most valuable asset is our people: dynamic, creative thinkers, who are passionate about doing quality work. As a member of the OrangePeople team, you will have access to industry-leading consulting practices, strategies & and technologies, innovative training & and education. An ideal Orange Person is a technology leader with a proven track record of technical achievements and a strong process/methodology orientation.