Audience & Media Strategy, Marketing Manager, Prime Events, Amazon - Amazon

Description Amazon's XCM (Cross Channel & Cross Category Marketing) organization is looking for a Marketing Manager to lead audience and media strategy, planning, and execution in the US and CA across Prime mass marketing campaigns for events (like Prime Day). We are looking for a candidate with a passion for building exceptional customer experiences to create and drive media and audience segmentation strategy across investments. You will lead cross-channel media strategy for priority audiences and define the investment levels across channels based on business objectives, audience indices, channel best practices, measurement data and reach & frequency guardrails. You will bring a data-driven mindset to determining the optimal channel mix for audiences and business strategies, managing both media agencies and internal partners, to achieve our goals. You will work closely with campaign managers, marketing stakeholders, audience analysts, measurement partners, data science leaders, category leaders, creative and content teams and our internal media team to establish and implement media best practices, develop and target audience segments, create rigorous analytical processes, and produce cost-effective campaigns. The ideal candidate is a tenured marketer who is highly collaborative, but self-driven with strong bias for action and an ability to deliver on ambiguous projects in a highly matrixed environment. You will be a strategic thinker focused on business goals with strong expertise in cross-channel media strategy. While this specific role is more focused on digital and social media strategy, expertise in a broader list of channels, including TV, CTV/POLV, OOH, Radio, etc. is strongly preferred. This role requires an entrepreneur mentality to help develop and enhance audience strategy, processes and products, as well as analytic processes and innovations for advanced audience analytics. You will be resourceful and find creative solutions to complex technical and business challenges. This role will report into the Head of Media for XCM, and will be an individual contributor at this time. Key job responsibilities - Lead cross-channel media strategy and planning, advising leadership on the reasoning behind decisions - Drive real-time campaign optimizations based on key KPIs and compile regular reporting from multiple sources to stakeholders, including leadership - Manage budget and investment decisions across all media channels leveraged against your business line - Align audience profiles/segmentation with appropriate investment strategy in partnership with planning and activation teams - Ability to navigate a highly matrixed organization and represent team with integrity and self-sufficiency - Partner with other Amazon media managers to leverage overall investment decisions and insights across the team in the most audience-driven expression possible - Contribute insights to advertising portfolio strategy and investment models Basic Qualifications - 6+ years relevant professional experience in marketing, communications, audience strategy and media - In-depth knowledge of cross-channel media strategy and experience leading complex business at an agency or or in-house with a large advertiser - Clear understanding of media principles, planning and buying functions in the US - Experience building and optimizing multiple, simultaneous marketing campaigns - Experience using industry media planning such as Nielsen, Kantar, Comscore, etc. - Strong speaking and written professional communication skills - Experience using data and metrics to drive improvements - Experience managing or working within cross-functional marketing and creative teams - Self-motivated and comfortable working independently with minimal supervision - The ability to thrive in a fast-paced and deadline-driven environment Preferred Qualifications - Experience in audience segmentation and targeting - Deep knowledge in auction-based media like programmatic and paid social Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company's reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you're applying in isn't listed, please contact your Recruiting Partner. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.