Associate Trade Marketing Manager -Retail - Reser's Fine Foods

General Summary: Supports the planning, development, implementation and achievement of Retail channel objectives and initiatives.

Benefits and Culture 

We offer a competitive compensation and benefits package designed to help employees live a healthier life, build rewarding careers and save for the future. Reser's offers choices whenever possible, because we recognize the diverse and ever changing needs of our employees. Benefits include medical, dental, vision, AD&D, life, 401(k) with discretionary match, wellness programs, paid holidays and vacation time to name few!

We strive to be your Employer of Choice. As one of our five cornerstones, this means that we go all-out to create an environment where people choose a lasting career because Reser’s care about their personal development & safety, and delivers a rewarding work experience. 

Principal Duties and Responsibilities

1.     Research, analyze, prepare and share relevant data, trend, category and customer information.

2.     Track, assess and report competitive activity and industry developments, and present as needed.

3.     Prepare and analyze monthly category shipment data and AC Nielsen data for presentations.

4.     Assist Trade Marketing Manager with field marketing program introductions and prepare ROI.

5.     Develop category leading marketing and sales point of sale materials, proof, and distribute to Sales. Track effectiveness; adjust as needed.

6.     Organize, prepare and communicate sales and marketing materials, such as new product announcements to appropriate audiences.

7.     Organize and manage retail communications, files and tools on internal site.

8.     Manage Retail newsletter development and distribution.

9.     Manage flow of key elements related to new product introductions and artwork revisions.

10.   Coordinate and participate in national and regional trade shows and manage related assets.

Job Specifications

1.     Minimum 2-5 years experience in Marketing or a related field is required.

2.     CPG marketing and field sales experience preferred.

3.     Bachelor’s Degree in Marketing or a related field is required.

4.     Project management experience is preferred.

5.     Strong analytic skills required.

6.     Strong PC skills, with expertise in Microsoft Office Suite, PowerPoint, Word and Excel required.

7.     Excellent written and verbal communication and presentation skills required.

Working Conditions

1.     Office environment.

2.     Travel up to 25% of the time.

3.     Business demands may require evening and/or weekend scheduling on occasion.

Recipe for Success

Reser’s is the leading provider of fresh refrigerated deli salads, side dishes, and prepared foods for the supermarket, club store, and food service industries. Family owned and operated, Reser’s has been a proud sponsor of good times at racetracks, picnics, BBQs, music festivals, and affordable family meals since 1950. Reser’s family of brands include Reser’s American Classics, Main St Bistro, Stonemill Kitchens, and more. With more than 4,500 employees, Reser’s operates 14 facilities in the US, Mexico, and Canada and actively supports the communities it serves.