Associate Product Marketing Manager (APMM) - EMARKETER

EMARKETER is hiring an Associate Product Marketing Manager (APMM). Come be a part of building the world's go-to resource for marketing, advertising, and commerce insights.

EMARKETER is for people who are passionate, driven, curious and always striving to deliver excellence for our clients. Our mission is to unlock digital opportunities for our clients with the world's most trusted forecasts, analysis, and benchmarks. Our team members embody EMARKETER's core values: we serve our clients, we work as one team, we innovate and adapt, and we celebrate diversity and inclusion.

As the Associate Product Marketing Manager (APMM), you will be responsible for scaling our  go-to-market and messaging initiatives. This critical role, reporting into the Director of Product Marketing, will focus on how we communicate EMARKETER's value to clients, prospects, and internal stakeholders.

This role will work closely with marketing, sales enablement, sales, product, and content (our research team) to translate product and content launches into audience-appropriate messaging, materials, and programs that enable both the new business and account management teams.

The Ideal Candidate Is:

• A strong storyteller with excellent written and verbal communication to support the strategy and direction of our messaging and marketing campaigns
• An analytical thinker with the ability to develop and execute projects such as competitive intelligence and case study creation
• Customer journey minded with the ability to develop strategies for creating pipeline for new offerings
• Solution-oriented with the ability to link product launches and positioning to organizational campaign themes and goals
• A strong collaborator and team player that is able to manage multiple projects and ensure timely delivery and high-quality execution
• A self-starter that is unafraid to take initiativeto solve a problem, suggest a creative approach, take on new projects or learn about a new space

Key Responsibilities:

• Guide the GTM of product, subscription content, and media product launches by developing messaging, conducting research, and supporting marketing strategy
• Conduct competitive research, win/loss interviews, and market research to disseminate to stakeholders in the organization 
• Collaborate with the sales enablement team to develop internal materials such as battlecards, training materials, call scripts, etc.
• Partner with the Demand Generation team to hone messaging and positioning in marketing campaigns, and offer targeted segment support.
• Liaise with internal stakeholders to develop client & prospect-facing materials such as eBooks, presentations, whitepapers, case studies, testimonials, etc.
• Analyze key product marketing asset performance metrics to determine what's working and make recommendations
• Support customer marketing initiatives such as the Product Advisory Council, onboarding material development, quarterly newsletters, and more.

Desired Skills and Experience:

• Excellent program management skills, including the ability to take products from inception to completion
• Excellent organizational skills, with the ability to manage multiple priorities, projects, and deadlines efficiently while maintaining attention to detail and ensuring high-quality outcomes
• Demonstrated ability to convey complex ideas clearly and persuasively to diverse audiences, including cross-functional teams, clients, and stakeholders.
• Proven leadership and project management skills above your level and outside your team at a mid-size to enterprise company, preferably in the B2B space 
• Experience with marketing automation and CRM systems such as Salesforce and Sigma is preferred

Salary & Benefits:

• $80-95K (dependent on skills & experience)
• Medical, health & vision
• 401k plan with match
• Additional benefits including commuter benefits, phone reimbursement, gym membership discounts etc.