Associate, Media Planning & Buying at Imaginuity
Dallas, TX 75202
About the Job
ASSOCIATE, MEDIA PLANNING & BUYING
ABOUT IMAGINUITY®
Imaginuity is the integrated agency that is reimagining marketing for the connected age. The agency’s proprietary customer data platform, AdScience®, collects, manages, analyzes, and activates data to drive efficient conversion across the customer journey. Headquartered in Dallas, Texas, Imaginuity provides integrated marketing services, including brand experience, advertising, traditional and digital media planning and buying, paid and organic search, social media, web development, UX, AI, data analytics, and database marketing services. More information is available atwww.imaginuity.com
ABOUT THE POSITION
The Planning & Buying Associate is a dual role that will assist in producing strategic media plans as well as executing direct mail buying. The Associate will provide data-driven media plan recommendations that will positively impact client performance. The Associate will be instrumental in advocating for the approval of these plans and as needed will participate in client meetings and presentations that outline media objectives, KPIs, and budget. The Associate will also be responsible for buying direct mail, ensuring that direct mail orders are executed with 100% accuracy. This role will work closely with the Associate Director of Planning & Buying, as well as the larger planning team, to strategize and optimize direct mail campaigns. The Associate will work collaboratively with the other Planning & Buying Associates to ensure best-in-class service for our clients.
ASSOCIATE, MEDIA PLANNING & BUYING ESSENTIAL RESPONSIBILITIES
- Producing timely and strategic media plans that include clear objectives, KPIs, and ideal budget recommendations.
- Execute direct mail orders, ensuring 100% accuracy and timely delivery of all orders.
- Will communicate media plan, performance & KPI achievement, providing Clients with thoughtful insights on next steps and updated media recommendations, inclusive of periodic Client presentations.
- Collaborate and maintain strong relationships with the larger media planning team to ensure Imaginuity is providing best-in-class media strategies and budget recommendations.
- Leverage AdScience® to identify market opportunities and educate the Client on market performance.
- Continue to evolve QA processes to ensure the highest accuracy with all deliverables.
Preferred Education, Experience, and Qualifications
- 1+ years’ experience working in the advertising/marketing field, preferred.
- Bachelor’s degree in marketing, Advertising, or another related field.
- Must have a high attention to detail.
- The ability to manage various deliverables with quick turnarounds while meeting all deadlines.
- Ability to think strategically and identify and resolve problems in a client-centric environment.
- Excellent written & oral communication, presentation, editing & copywriting skills.
- Microsoft Office applications, including Word, Excel, Outlook, and PowerPoint skills.
- High level of integrity, autonomy, and self-motivation.
What We Offer You
- 90% of employee medical paid by the company (coverage for individuals)
- 50% of employee dental paid by the company
- Supplemental Healthcare
- 401k Employer Match (100% match up to 6% of salary)
- 6 Weeks of Paid Time Off (PTO)
- Annual Bonus Plan
- Hybrid Work Environment
- Generous Employee Referral Program
- Casual Dress Code
- Free Snacks & Beverages
- Mentoring Opportunities
- Professional Development Opportunities
- Free Membership Eligibility for AAF and Ad2.
Imaginuity is committed to complying fully with all applicable laws ensuring equal employment opportunities. Accordingly, it is the policy of Imaginuity to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, sex (including gender, gender identity, transgender status, pregnancy, childbirth, or related medical conditions), religion, creed, national origin, age, actual or perceived disability, sexual orientation, marital status, military or veteran status, ancestry, genetic predisposition, citizenship status, domestic violence victim status, familial status, unemployed status, criminal history, protected activity (e.g., opposition to prohibited discrimination or making a complaint of discrimination or harassment or retaliation), or any other characteristic protected under applicable federal, state, or local law. This policy governs all aspects of employment, including, without limitation, recruitment, job assignment, promotions, transfers, compensation, access to benefits, training, discipline, and terminations. No person is authorized to act in a manner contrary to this commitment to equal employment opportunity.