Associate Marketing Manager - Digital SEM (Hybrid) - Ace Hardware Corporation

About This Role

The Marketing Manager – Digital SEM is responsible for developing, managing, executing and analyzing Ace’s Search Engine Marketing programs on Google and Bing. 3 days in the office, 2 days remote.

Specifically, there are 4 key responsibilities for this role to own and lead:

• Manage the strategy, execution and analysis of Ace’s SEM programs to reach/exceed revenue goals and KPIs while maximizing ROAS/ROI (both online and omni).

• Manage SEM budgets and lead planning, forecasting and reporting efforts for these channels.

• Manage relationships with search engine partners and SEM performance marketing agency partners.

• Manage other digital marketing or acehardware.com initiatives or projects as directed by the Digital Marketing Manager

What You’ll Do

• Manage strategy, execution and analysis of Ace’s $100+M budget SEM program across Text and PerformanceMax For Retail campaigns supporting a product portfolio of 80k+ SKUs

• Execute Omni Channel SEM strategy through annual, quarterly, monthly, daily and seasonal plans maximize ROAS (both online and omni)

• Manages agency and partner relationships relative to SEM to ensure they’re meeting Key Performance Indicators

• Manages product, inventory and supplemental feeds within Google Merchant Center to support PerformanceMax campaigns through close partnership with Ace IT, search engines and performance agency partners

• Works with ecommerce merchants, merchandising team and operations team to:

  • Ensure SEM coverage on key categories and products

  • Manages SEM strategies and proposed budgets for new product launches and other key brand/product initiatives

  • Identify inventory, pricing, fulfillment and shipping improvement opportunities

• Manages SEM bid strategy and optimization model to support omni channel revenue growth nationally

• Works with category marketing team to:

  • Forecast incremental SEM spend opportunity vendor funded opportunitiesd

  • Implement strategy for vendor-funded SEM campaigns

  • Provide reporting and analysis for incremental spend opportunities to present to vendor and/or cross-functional teams

• Works collaboratively with Local Marketing team on local SEM strategy and execution to ensure centralized and local SEM work together seamlessly

• Manage development of reporting, dashboards and analytics of channel and campaign performance across various platforms such as Google Analytics 360, Google Ads, Bing and Search Ads 360

Who You Are

You are highly analytical and curious when when it comes to using data to inform decisions. You are eager and willing to collaborate with both agency and internal cross-functional partners to achieve desired business outcomes.

Required Skills

• Minimum of 5-7 years experience in Search Engine Marketing/Digital Marketing required

• Bachelor’s Degree in Marketing.  Master’s degree a plus

• Documented experience managing retail or direct response SEM programs and performance marketing channels

• Experience in Search Ads 360, Google Analytics 360/Google Analytics 4, Google Merchant Center and Google Ads

• Ability to manage multiple tasks in a rapidly changing environment

• Effectively communicate with all levels of the organization.

• Ability to work independently, self-motivated and result oriented

• Documented ability to proactively make recommendations and successfully implement plans

Preferred Skills

• Product feed management and optimization

• Comfortable with ambiguity and the ability to juggle multiple priorities under tight deadlines in a fast-paced, changing environment

• Strong Excel skills, particularly in the use of formulas, pivot tables, and vlookups

• Previous agency experience a plus

• Demonstrated critical thinking and decision-making skills to promptly navigate obstacles, propose solutions, and resolve issues

#LI-KH1

Compensation Details:

$84600 - $106000 Per Year

Why should you join our team?

We live our values - W.E.L.I.G.H.T (Winning, Excellence, Love, Integrity, Gratitude, Humility, and Teamwork). Gratitude. Humility. Love. You don’t often see values like these in most corporate statements, but Ace is different. These things are important to us. They represent our commitment to the company, our employees, to Ace retailers and to the Ace brand.

In addition to providing our employees a great culture, Ace also offers competitive benefits* that address life’s necessities and perks, many of which expand and improve year after year, including:

• Incentive opportunities, based on role/grade level (rapid company growth over the past 5 years resulted in incentives being paid out at an average of 126% of your target opportunity!)
• Generous 401(k) retirement savings plan with company contributions, averaging 9.6% per year of eligible earnings over the past 5 years
• Comprehensive health coverage (medical, dental, vision and disability – up to 26 weeks short-term disability and long-term disability) & life insurance benefits for you and your dependents
• 21 days of vacation immediately available (prorated in the first year) and up to 6 paid holidaysdepending on the month of hire
• Company Car, phone and fuel card are provided for field-based positions
• Your career at Ace is more than just a job. It’s a chance to be part of something meaningful. We help locally-owned businesses thrive and make an impact in their communities – and we support our employees in doing the same by offering an annual Ace Cares Week, 20 hours off work per year to volunteer at an organization of your choice, opportunities to help Children’s Miracle Network Hospitals and the Ace Helpful Fund through the Ace Foundation
• Ace invests in every employee we hire, with a key focus on development and coaching. We offer on-site classes, facilitator-led courses, and a generous tuition assistance program, plus a performance management approach that goes beyond the typical annual review
• We know the work environment matters. That’s why Ace holds frequent campus events like Employee Appreciation Week, vendor demos, cookouts, and merchandise sales
• We bring them to you! Services such as mobile spas, auto maintenance, car wash and detailing, dry cleaning, dentists, eye doctors, flu shots, recycling and more!
• Employee discounts on Ace merchandise (including top brands like Weber, Traeger, Yeti, Craftsman, DeWalt and more), travel, fitness, computers and thousands more
• Birth/Adoption bonding paid time off
• Adoption cost reimbursement
• Employee Assistance Program (EAP) – access to free visits to therapists and lawyers, guidance on financial matters, elder and childcare, and assistance with tickets to entertainment events
• Identity theft protection

* Benefits are provided in compliance with applicable policies.

We want to hear from you!
When most people think of career opportunities with Ace Hardware, they often think of the helpful cashiers and sales associates at their local store. However, have you also considered the people behind the scenes who select, promote, ship and process the invoices for more than 75,000 products? Maybe you haven't, but we'd like you to. Because together we help our customers take care of their homes. Come find out why a career with the Ace Hardware Corporation is one of America's best kept secrets.

Equal Opportunity Employer
Ace Hardware Corporation and its subsidiaries are committed to a policy of promoting equal employment opportunities. The company recognizes the importance of diversity and leveraging the skills and talents of all people to the mutual advantage of each individual and the organization. The company is committed to the prevention of employment discrimination related to race, religion, color, sex (including sexual harassment), gender identity, national origin, age, marital status, disability and military or veteran status, sexual orientation or any other action covered by federal or applicable state/local laws.

Disclaimer

The pay range for this position starts as listed in the job posting, but could be higher based on education and experience. Please note, compensation decisions are dependent on the facts and circumstances of each opening. We take into consideration the minimum requirements outlined in the job description, such as an individual’s education, training and experience, the position’s work location, required travel (if any), and external market conditions when determining the final salary for potential new hires.

Be aware that salary estimates published via alternate online job boards may not be a true representation of the actual pay range offered for this position. Please refer to the Ace position description for the accurate starting pay range information and feel free to discuss this with a Talent Acquisition professional if you are chosen to move forward with an interview.

This written “Position Description” is not intended to cover all aspects of the position listed. It is meant to cover the basic/general essential job functions of a particular position. Ace Hardware Corporation reserves the right to change job duties, including essential job functions, according to business necessity.