Associate Marketing Manager, Brand - American Heart Association

As we celebrate our Centennial year, we invite you to join us in shaping the next century of impact. Be a relentless force for a world of longer, healthier lives as we remain devoted to a future of health and hope for everyone, everywhere. At the American Heart Association, your contribution matters, and so does your career.

The American Heart Association has an excellent opportunity for an Associate Brand Marketing Manager in our National Center office located in Dallas, TX. This position can be home-based.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.

Responsible for assisting the Director in developing marketing plans and campaign schedules for assigned Association business areas to help advance market objectives and impact goals. Responsible for implementing marketing tactics and analyzing results of marketing plans. This role will report to Director, Brand Marketing, Development and collaborate with national, regional, and field cross-functional teams (Business Unit, Communications, Market Research, Science, Digital, Creative, and Social as examples) to engage the public in paid, owned and earned go-to-market activities that deliver against aligned metrics. Strong project management, collaboration, and communication abilities are essential to this role.

Responsibilities

• In collaboration with the Director, assist with the research, and assist in identifying brand marketing strategies, tactics and timelines to increase participation and positioning around core events.
• Work with market research team to conduct market analysis, baseline testing and assessment of opportunities that meet target needs and define target audience segments. Develop briefs for go-to-market plans to effectively target audiences, and address identified gaps and opportunities to advance goals.
• Lead project management for the assigned marketing campaigns including planning implementation, execution, and measurement. Collaborates with internal and external teams and agencies / vendors to ensure content is delivered efficiently and effectively, while aligning to overall marketing strategies to inspire audiences to act. Facilitates projects with Design Studio and vendors.
• Analyze and optimize campaigns in market, reporting on effectiveness, opportunities and lessons learned. Works with analysts and cross-functional teams to develop and deliver performance reports, insights and recommendations for actions and future considerations.
• Partners across departments and business units to assist in building, tracking and optimizing multi-channel marketing campaigns (SEM, social, email, etc.)
• Ensures all promotions, communications and marketing campaigns meet Association branding guidelines.  Collaborates with assigned vendors to remain compliant with visual design requirements.

• Bachelor’s Degree or equivalent work experience (Business Administration, Marketing, Communications, and/or Public Health degree)
• At least two (2) years of work experience in marketing, communications, or promotional campaign development
• One year of project management experience, including managing multiple projects concurrently
• Demonstrated experience in developing and executing integrated marketing campaigns to address business needs.
• Experience collaborating with multiple vendors / partners with critical timelines and multiple project requirements.
• Ability to capture audiences with compelling narratives, possesses excellent presentation development skills and written/verbal communication skills.
• Demonstrated analytical skills with ability to apply trend analysis, research, and other sources to turn data and information into actionable information.
• Proficient digital literacy including Microsoft Office (Word, PowerPoint, and Excel)
• Excellent interpersonal, written, presentation, and oral communications skills.
• Experience and curiosity about understanding social determinants of health, equity, and a proven dedication to building equitable communities.
• Ability to travel up to 20% locally and overnight stay

Expected pay range will be $60,000 - $68,000. This position is incentive eligible based on achieving certain targets. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package.  Visit Rewards & Benefits to see more details.

• Compensation – Our goal is to ensure you have a competitive base salary.  That’s why we regularly review the market value of jobs and make adjustments, as needed.
  
  
• Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position.
  
  
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution.  As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
  
  
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program.  HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
  
  
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees.  The number of days will increase based on seniority level.  You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
  
  
• Tuition Assistance - We support the career development of all employees.  This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2024 Goal: Every person deserves the opportunity for a full, healthy life. As champions for health equity, by 2024, the American Heart Association will advance cardiovascular health for all, including identifying and removing barriers to health care access and quality.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.

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EOE/Protected Veterans/Persons with Disabilities