Associate Manager / Manager - Demand Generation - Georgia-Pacific

Georgia-Pacific Building Products is currently seeking candidates for the Associate Manager / Manager - Demand Generation position to support a growing Marketing (Center of Excellence) organization and will be positioned in Atlanta, GA .

The Associate Manager / Manager - Demand Generation will play a pivotal role in developing and executing marketing automation strategies across multiple brands, contributing to the success of our campaigns, and providing valuable insights through analytics. If you are passionate about demand generation, marketing automation, and driving measurable results, we want to hear from you!

What You Will Do

• Develop and implement comprehensive marketing automation strategies across all brands to nurture leads, drive engagement, and optimize the customer journey
• Develop and execute system configurations for our marketing automation platform (Pardot) and account-based marketing platform- including scoring/grading models, multi-touch attribution models, drip emails, list segmentation, workflows, and ROI reporting
• Assist in the planning, implementation, and execution of multi-channel marketing campaigns, ensuring alignment with brand objectives and target audience
• Create and maintain campaign structure in Pardot and Salesforce; including but not limited to campaign statuses, task assignments, campaign hierarchy, etc.
• Access, analyze, and report on campaign performance metrics, providing actionable insights to optimize future campaigns. Develop and maintain regular reporting mechanisms to track key performance indicators (KPIs)
• Collaborate closely with cross-functional teams, including sales, content, , to align demand generation efforts with overall business goals. Communicate effectively to ensure a unified and integrated marketing approach
• Manage customer data collection within GP systems, 3rd-party databases and all other ''off-line" sources (e.g. Trade Shows)
• Optimize our 1st-party database using profiling/segmentation for greater campaign efficiency and effectiveness
• Stay current with industry trends, new tools, and industry best practices to optimize our tech stack
• Be an agent of change to drive continuous transformation within the organization
• Advance the Principled Based Management® (PBM®) culture by applying and reinforcing the company's Guiding Principles

Who You Are (Basic Qualifications)

• Bachelor''s degree OR proven experience building workflow/logic rules within digital campaigns using CRMs and/or Marketing Automation systems
• Experience supporting multiple simultaneous campaigns, including, but not limited to: building, executing, maintaining - architecting the programs
• Industry experience extracting marketing data, analyzing, and interpreting the performance of the campaigns to improve program effectiveness
• Basic knowledge of HTML and CSS
• Proficient in Microsoft Office Suite

What Will Put You Ahead

• Proven expertise in utilizing advanced features and functionalities within marketing automation platforms to create sophisticated and highly targeted campaigns
• Experience in designing and executing A/B tests to optimize campaign elements such as email subject lines and calls to action, resulting in improved performance

At Koch companies, we are entrepreneurs. This means we openly challenge the status quo, find new ways to create value and get rewarded for our individual contributions. Any compensation range provided for a role is an estimate determined by available market data. The actual amount may be higher or lower than the range provided considering each candidate's knowledge, skills, abilities, and geographic location. If you have questions, please speak to your recruiter about the flexibility and detail of our compensation philosophy.

Hiring Philosophy

All Koch companies value diversity of thought, perspectives, aptitudes, experiences, and backgrounds. We are Military Ready and Second Chance employers. Learn more about our hiring philosophy here .

Who We Are

As a Koch company and a leading manufacturer of bath tissue, paper towels, paper-based packaging, cellulose, specialty fibers, building products and much more, Georgia-Pacific works to meet evolving needs of customers worldwide with quality products. In addition to the products we make, we operate one of the largest recycling businesses. Our more than 30,000 employees in over 150 locations are empowered to innovate every day -to make everyday products even better.

At Koch, employees are empowered to do what they do best to make life better. Learn how our business philosophy helps employees unleash their potential while creating value for themselves and the company.

Our Benefits

Our goal is for each employee, and their families, to live fulfilling and healthy lives. We provide essential resources and support to build and maintain physical, financial, and emotional strength - focusing on overall wellbeing so you can focus on what matters most. Our benefits plan includes - medical, dental, vision, flexible spending and health savings accounts, life insurance, ADD, disability, retirement, paid vacation/time off, educational assistance, and may also include infertility assistance, paid parental leave and adoption assistance. Specific eligibility criteria is set by the applicable Summary Plan Description, policy or guideline and benefits may vary by geographic region. If you have questions on what benefits apply to you, please speak to your recruiter.

Additionally, everyone has individual work and personal needs. We seek to enable the best work environment that helps you and the business work together to produce superior results.

Equal Opportunities

Equal Opportunity Employer, including disability and protected veteran status. Except where prohibited by state law, some offers of employment are conditioned upon successfully passing a drug test. This employer uses E-Verify. Please visit the following website for additional information: http://www.kochcareers.com/doc/Everify.pdf

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