Associate Manager, Licensing – Product Development & Merchandising (Action & Outdoor Sports) - Authentic
Costa Mesa, CA
About the Job
Who We Are
Authentic is a global brand development, marketing and entertainment platform. Authentic elevates and builds the long-term value of more than 50 consumer brands and properties by partnering with best-in-class manufacturers, wholesalers and retailers. We are a Lifestyle and Entertainment platform comprising value-driving business models and global brands. Authentic creates sustainable revenue streams through brand development, strategic partnerships and digital innovation.
Why Authentic
You'll be able to access the resources and scale, while leveraging innovative technology and nimble environment. What we're saying is, this isn't your average day job. If you're hungry to drive ideas into action and own your career, let's chat. Our team is rapidly innovating to evolve and define the future of our brands. With the help of some of the brightest minds in retail, marketing, licensing, legal and more, we are building the intersection of digital and experiential marketing to help achieve that mission. We reimagine, evolve and transform brands! At Authentic, we foster an inclusive workplace where diversity of thought and expertise drive competitive advantage. Our global teams are built by go-getters who contribute unique perspectives and push the boundaries of creativity and innovation. Headquartered in New York City, Authentic has offices in major metropolitan cities including Los Angeles and Miami, as well as Toronto, Mexico City, London, and Shanghai.
What You'll Do
The Associate Merchandising Manager is responsible for guiding design and development for Authentic's product licensees for their respective brands. You'll oversee all phases of product development from concept state to production for respective product categories. You'll ensure products developed are in line with the brands product strategy, contractual definitions and aesthetic. You will support the commercial end of the business by ensuring that product offered to the marketplace meets the demand for product segmentation and maximizes new distribution opportunities.
What you'll be working on
- Provide design/merchandising direction and approvals to Licensees for various brands
- Working Knowledge of competitive set and able to identify/research seasonal trends within industry.
- Gauge new opportunities to drive volume across all channels of distribution
- Collaborate between differentiated product categories to achieve a shared vision regarding product ideas, designs, fabrications and quality requirements, specifically related to channels of distribution, and maximizing the brand aesthetic
- Collaborate with Creative Director on executing seasonal direction in set room, providing concise direction for licensed categories.
- Understands and communicates global seasonal brand messaging across global partners
- Support business team and guide strategic decisions on new product development: specifically focusing in on commercial viability in segment and channel.
- Partner with business & marketing teams to prioritize brand direction with product licensees.
Must Haves:
- Ability to work both independently and collaboratively
- Working knowledge of buying and merchandising best practices
- Excellent organizational and communication skills with attention to detail
- Ability to multi-task and prioritize in a fast-paced environment
- Strong communication, presentation, and organizational skills
- Must be a strategic thinker, persuasive and collaborative
- Ability to understand and explain the brand's needs
- 2-4 years of experience in merchandising or Product Associate
- Bachelor's Degree in Fashion Merchandising, Business Administration or related field
- Licensing experience a plus
Primary Location Salary Range:
$70,000 - $80,000
Authentic is an equal-opportunity employer and we value and embrace the diversity and inclusion of all Team Members. We do not discriminate on the basis of gender, gender identity, sexual orientation, race, national origin, disability, age, marital status, protected veteran status, or other legally protected status.
For individuals with disabilities or religious obligations who would like to request an accommodation, please contact talent@authentic.com
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