Associate Manager, Consumer PR, Wines - Wonderful Agency

You may know us as FIJI Water, POM Wonderful, Wonderful Pistachios, and Wonderful Halos, but we also have a strong wine portfolio with JUSTIN Vineyards & Winery (Paso Robles), Lewis Cellars (Napa Valley), and Landmark Vineyards (Sonoma).  We are currently seeking an Associate Manager, Consumer Public Relations, Wines who will bring these brands to life telling the unique stories and award-winning notes of some of the nation’s top luxury wines spanning California’s growing regions. Each of these wineries are distinctly different but are all Wonderful.

The Associate Manager, Consumer Public Relations, Wines is a day-to-day strategic partner for internal marketing teams and will work closely with other cross-functional departments, leading intentional external communications efforts on behalf of our entire wine portfolio. This position will manage and oversee multiple brands to maximize media visibility, provide  program vision, cultivate and develop creative ideas, and ensure flawless execution.

Reporting to the Director, Consumer PR, FIJI Water & Wine, the Associate Manager could be based out of our West LA headquarters, Paso Robles or Napa areas. 

• Develop and execute the overall public relations plans for the Wonderful Company’s portfolio of wine brands
• Manage and attend branded special events, food and wine festivals, national and regional trade shows, media tours and integrations, red carpet events and sampling programs, serving as a brand spokesperson and representative
• Oversee trade and consumer media relations efforts, influencer programs and outreach including media list development, tracking and monitoring, and packaging coverage and clips
• Prepare and present seasonal and quarterly reports, and establish ongoing media monitoring
• Manage third party event vendors and PR agencies as needed
• Build and nurture proactive and reactive media relationships with key media contacts, developing proactive pitching calendars and finding new and relevant ways to keep our brands top of mind
• Define the brand voice through press releases and pitches, and message development
• Lead the development of message guides, event briefings and itineraries, case studies, award entries and other correspondence, as appropriate
• Identify and implement out-of-the-box third-party projects such as VIP collaborations, integration opportunities, and brand partnerships
• Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
• Work closely with the winery hospitality and tasting room teamss to coordinate media and influencer trips
• Build lasting and credible relationships with celebrity, cultural and influential tastemakers
• Evaluate media inquiries and interview opportunities and craft briefing documents and talking points for executives
• Manage the day-to-day organic social strategy for the wines portfolio to help showcase the lifestyle, people and properties behind each of the brands, this includes identifying UGC or owned images to share and drafting monthly social media editorial calendars
• Create and manage client budgets and allocations

• At least 3 - 5 years of communications experience including wine, hospitality, spirits or luxury brand PR experience within an agency or corporate environment
• Experience in developing and executing consumer-facing public relations campaigns
• Strong knowledge of media relations, press release writing and brand messaging
• Possess confidence and proven ability to operate and staff events autonomously
• Excellent project management skills with demonstrated ability to multi-task and prioritize
• Accurate and consistent, and is well-tuned into attention to detail
• Strong writing, research, and presentation skills
• Self-motivated team player that rises to the occasion and takes ownership of projects; acts as a solution provider
• Knowledge of standard PR tools: MuckRack, PR Newswire/Businesswire, media monitoring services, Microsoft Office, etc.
• Ability to adapt to change, open to new ideas, and thrive in a fast-paced environment
• Willingness to work non-traditional hours as many events occur in the evening and/or on weekends with up to 25% travel to lead events
• Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing, Events or Hospitality
• WSET 1 or higher training preferred

Pay Range: $85,000 - $90,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

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