Associate Manager, Consumer PR (FIJI Water) - Wonderful Agency

Wonderful Agency is the full-service, award winning, in-house agency that operates as the exclusive creator of marketing communications and brand experiences for such iconic brands as FIJI Water, POM Wonderful, Wonderful Pistachios & Almonds, Wonderful Halos, JUSTIN, Lewis and Landmark Wines, Teleflora and more.

The Associate Manager, Consumer Public Relations will help showcase the unique story and iconic branding of the nation’s number one premium imported bottled water with consumers, media, influencers and other key audiences.  

The Associate Manager is a day-to-day point of contact for internal marketing teams and works closely with other cross-functional departments, leading strategic external communications efforts on behalf of FIJI Water. This position will manage multiple high-investment activations and work to maximize media visibility, provide strategic direction and vision, cultivate and develop creative ideas, drive social media conversation and engagement, identify brand partnerships and ensure flawless execution, shaping FIJI Water's integrated and evolving approach to communications.

This role will be based out of our West LA offices on a hybrid basis - Monday through Wednesday are in-office with the option to work remotely Thursdays and Fridays or could also be based out of New York.

• Guide the strategic development and execution of integrated public relations plans for FIJI Water
• Identify, outreach and coordinate event sponsorships, collaborations and partnerships that elevate the brands
• Serve as a brand spokesperson, including staffing branded events, high profile award shows and red carpet events, national and regional trade shows, media tours and integrations, sampling programs and more
• Drive consumer and trade media relations efforts, building relationships with key media including drafting messaging and press releases, producing and maintaining media lists, media tracking and monitoring, packaging coverage and clips, and preparing seasonal and quarterly results grids  
• Oversee the organic social strategy for FIJI Water to help showcase the lifestyle, people and philanthropy behind the brand. This includes identifying UGC or owned images to share and drafting monthly social media editorial calendars
• Identify incremental projects and out-of-the-box creative ideas such as VIP collaborations, integration opportunities, and brand partnerships
• Oversee the development and execution of the influencer/celebrity outreach plan, focusing on building lasting and credible relationships with celebrity, cultural and influential tastemakers
• Deliver presentations to internal teams and external stakeholders, leverage persuasive communication skills to drive strategic decisions and advance the organization’s goals
• Collaborate with senior management and brand teams, and work cross-functionally with our marketing, advertising, research, and legal teams
• Manage third party vendors and agencies as needed
• Manage client budgets 
• Guide and mentor junior team members

• At least 3-5 years of communications experience including CPG, entertainment, or luxury brand PR experience (*ideal but not required) within an agency or corporate environment 
• Bachelor’s degree, preferably in Communications, Journalism, Public Relations, English, Marketing, or Events 
• Ability to ideate, coordinate and confidently execute events and partnerships with little or no oversight  
• Proven track record for media relations and ability to secure branded results 
• Adapts to change, is open to new ideas, and thrives in a fast-paced environment 
• Excellent project management skills with demonstrated ability to multi-task and prioritize  
• Accurate and consistent, and is well-tuned into attention to detail 
• Strong writing, research and presentation skills  
• Self-motivated team player that rises to the occasion and takes ownership of projects; acts as a solution provider 
• A creative and innovative mindset 
• Passion for pop culture and staying up-to-date on latest trends and the changing news cycle 
• Strong understanding of social media platforms  
• Knowledge of standard PR tools: MuckRack, PR Newswire/Businesswire, media monitoring services, Microsoft Office, etc. 
• Willingness to work non-traditional hours as many events occur in the evening and/or on weekends with up to 25% travel to lead events 

Pay Range: $85,000 - $90,000 and may include a discretionary bonus. Final compensation will be dependent upon skills & experience.

• Thriving Wellness Community: Access to top-notch medical coverage comprehensive vision and dental plans, and a 401k with match eligibility to secure your financial future and including: 
  • 24/7 online physician consultations 
  • virtual mental health resources 
  • life coaching 
  • engaging employee community groups 
  • cash rewards for healthy habits and fitness reimbursements 
  • library of on-demand fitness videos 
• Career Advancement Opportunities: Unlock your potential with clear paths for career progression and internal mobility across our diverse family of brands and business units. 
• Focused Learning and Development: Grow as a leader with our dedicated Learning and Organizational Development department, offering extensive resources like People Manager and leadership training, webinars, and eLearning courses. 
• Empowering Mentorship Program: Connect with colleagues through our company-wide mentorship program to share goals, overcome challenges, and drive your career forward. 
• Continuous Improvement Training: Participate in training that empowers all employees to learn and implement concepts that drive significant, positive change in the workplace. 
• Building a Healthy Society: We focus on improving the social determinants of a healthy society-quality education and medical care, economic mobility, and a healthy environment-to help build thriving communities. Wonderful CSR
• Giving Back to the Community: Make a difference with Wonderful Giving, allowing you to allocate company-provided funds to up to three charities of your choice, and join Wonderful Neighbor to contribute to group service projects within our local communities. 

Wonderful Agency is the full-service in-house advertising and marketing agency at The Wonderful Company. Dedicated to creative excellence across all media (television, web, print, outdoor, POS, mobile and social media), Wonderful Agency builds consumer awareness and relevance across The Wonderful Company’s brands. This is accomplished by creating effective and innovative campaigns that match the quality of the highest echelon of global firms, while offering an environment that is far more entrepreneurial and fast-paced than a traditional agency. Wonderful Agency is highly integrated in direct brand and product development decisions with company owners, business unit leadership, legal, strategy and other key stakeholders.

The Wonderful Company, a successful, fast-growing privately held $6 billion company with 10,000 employees worldwide. The Wonderful Company’s connection to consumers has health at its heart and giving back in its DNA. The company has a long-standing commitment to corporate social responsibility, including more than $1 billion invested in environmental sustainability; $65 million in charitable giving, education initiatives, and innovative health and wellness programs each year; and $143 million toward the construction of two charter school campuses in California’s Central Valley. To view the current Corporate Social Responsibility report, visit www.wonderful.com/csr.

To learn more about The Wonderful Company, its products, and its core values, please visit wonderful.com, or follow The Wonderful Company on LinkedIn, Facebook, Instagram, and Twitter. To learn more about The Wonderful Company’s corporate social responsibility impact, visit csr.wonderful.com.

The Wonderful Company is an Equality Opportunity Employer that provides opportunities for advancement. We are committed to creating a diverse workforce that embodies a deep culture of acceptance, equity, and inclusion. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories.

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