Associate Manager, Channel Planner - Gap Inc.

About Gap Inc.

Our brands bridge the gaps we see in the world. Old Navy democratizes style to ensure everyone has access to quality fashion at every price point. Athleta unleashes the potential of every woman, regardless of body size, age or ethnicity. Banana Republic believes in sustainable luxury for all. And Gap inspires the world to bring individuality to modern, responsibly made essentials.

This simple idea—that we all deserve to belong, and on our own terms—is core to who we are as a company and how we make decisions. Our teamis made up of thousands of people across the globe who take risks, think big, and do good for our customers, communities, and the planet. Ready to learn fast, create with audacity and lead boldly? Join our team.

About The Role

The Associate Manager, Channel Planning will play an integral role in supporting the execution of omnichannel media strategies for the brand. This position will report directly to the Sr. Director and work closely with both the Athleta and Banana Republic brand teams and the centralized Marketing Shared Services organization. The focus of this role is on the execution and implementation of channel planning activities, helping to ensure that the media strategies are delivered effectively across multiple platforms.

In this hands-on role, you will assist in the execution of integrated media plans, gather insights, and monitor the performance of various channels to help optimize campaigns. You will work closely with other members of the Channel Planning team to ensure that all media activities are aligned with brand objectives and are optimized for maximum impact.

What You'll Do

• Manage invoicing and PO process across Banana Republic and Athleta, including owning internal communication with Finance partners, managing internal trackers, and revising/closing out POs.
• Partner cross-functionally with the Brands and Merchandising teams to ensure clean promo execution with optimal customer experience in mind.
• Manage promotional communication between Brand and MSS teams, as well as external agencies and relevant stakeholders.
• Manage creative copy and execution across all touch points, and ensure timeliness of copy approval within SLA guidelines.
• Oversee seasonal creative process and QA for all paid channel support (i.e. Paid Social, Search, Affiliates) in partnership with Brand Marketing and agencies.
• Create and manage calendar to communicate brand marketing messaging to all key stakeholders and external partners/agencies.
• Provide strategy input and approvals for all display, digital OOH and audio campaigns and own briefing specs and asset delivery for these channels. Work with agency to provide channel best practices and implement test and learn strategy.
• Partner with Sr. Director and Sr. Manager in omnichannel media planning for Athleta and Banana Republic, translating brand teams’ priorities into actionable media approaches and leveraging expertise on media effectiveness and evolving trends
• Cultivate strong knowledge and understanding of Athleta and Banana Republic brand goals, business, and consumers to ensure that media
• Regularly surface channel-specific insights, learnings, and best practices to the Athleta and Banana Republic teams to drive increased efficiency and effectiveness in strategy and planning
• Work closely with Media Channel Activation team, collecting and incorporating recommendations for specific channel vehicles and communicating opportunities for new product offerings or value adds from various media channels

Who You Are

• 3+ years' of experience in marketing, media planning, or a related field with a focus on digital media.
• Strong organizational and communication skills; ability to manage multiple tasks and timelines.
• Proficiency in Microsoft Excel and PowerPoint; familiarity with media planning tools and data analysis platforms a plus.
• Ability to work with data and extract meaningful insights to help optimize campaigns.
• Collaborative attitude with the ability to work well within a team environment and across various departments.
• A high level of attention to detail and accuracy in execution.

Benefits at Gap Inc.

• Merchandise discount for our brands: 50% off regular-priced merchandise at Old Navy, Gap, Banana Republic and Athleta, and 30% off at Outlet for all employees.
• One of the most competitive Paid Time Off plans in the industry.*
• Employees can take up to five “on the clock” hours each month to volunteer at a charity of their choice.*
• Extensive 401(k) plan with company matching for contributions up to four percent of an employee’s base pay.*
• Employee stock purchase plan.*
• Medical, dental, vision and life insurance.*
• See more of the benefits we offer.

*For eligible employees

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range: $87,900 - $116,500 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

US Candidates:

Please note that effective, June 30, 2022, Gap Inc. will no longer require any of its employees to wear face masks or require proof of COVID vaccination, unless required by local or state/provincial mandates or as part of Gap Inc’s quarantine guidelines after being exposed to or testing positive for COVID. Therefore, please disregard any language in any job posting that refers to Gap Inc.’s face mask and proof of vaccination policy as said policy is no longer effective.