Associate Director – Access and Reimbursement Marketing: Gastroenterology - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

About AbbVie Patient Services Marketing 

The AbbVie Patient Services (APS) Marketing Team leads efforts across multiple brands and therapeutic areas to deliver the best possible patient treatment experience and help patients achieve their full treatment plan potential. 

AbbVie Patient Services Associate Director – Access and Reimbursement Marketing: Gastroenterology

The Associate Director APS – Access and Reimbursement marketing reports to the Director, APS A & R Marketing. The individual is responsible for designing, developing, and implementing HCP strategy for the APS Gastroenterology medical and pharmacy benefit brands. Strong leadership and the ability to collaborate across a complicated matrix is required.

The A&R marketing associate director possesses an in-depth understanding of access and reimbursement processes. The ideal candidate has strong working knowledge of the payer landscape, buy and bill and specialty pharmacy acquisition models and familiarity with various sites of services, to include infusion centers.

This role has direct reports and must demonstrate the ability to influence and lead cross-functionally to successfully drive business outcomes. The candidate must be able to operate in a demanding environment with high expectations and maintain a customer-centric focus that drives achievement of quality deliverables, innovation, and performance. 

Key Responsibilities Include (may shift based on business needs): 

• Provide oversight of agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement teams to elevate creative excellence and drive consistence of APS marketing programs.
• Develop innovative and impactful initiatives and tactics that align to the Patient Services strategic imperatives and APS Marketing priorities.
• Driving insights from data, customer engagement and cross functional collaboration, the AD leads the marketing efforts in the development of access strategy along with creation of tactical solutions for HCP and Office staff to address patient access barriers.
• Lead the development of the PSP brand positioning and access messagesacross stakeholders for new and enhanced patient services support care models including the identification of barriers to patient access and developing innovative solutions to address those needs.
• Generate strategic responses to critical market disruptors.
• Responsible for A & R Gastroenterology Provider marketing budget while identifying efficiencies/synergies where possible to maximize resources. 
• Lead A & R Gastroenterology Provider Marketing Annual Planning Process
• Work with AbbVie Digital Lab, Medical, Regulatory, Legal, OEC, Business and Technology Solutions to ensure comprehensive governance process upon roll-out of any initiative.
• Manage a team of marketing managers, prioritizing investment of time in their growth and development.

Required knowledge, skills, and abilities:

• Ability to elevate creative excellence and energize APS marketing to drive consistency in all marketing assets and channels.
• Ability to understand, analyze, and synthesize complex business and access challenges and translate into impactful solutions that address the business need. 
• An intellectual curiosity for emerging trends and innovative technologies, combined with a passion to drive research, experimentation, implementation, and adoption.
• Think “outside-of-the-box” attitude and ability to demonstrate agility. 
• Ability to build strong working relationships across stakeholders at all levels throughout the organization. 
• Subject matter expert in the following areas:
  • Drug Acquisition channels.
  • Medical and pharmacy benefit design
  • Benefit Verification and Prior Authorization processes.
  • Claim submission and denial management.

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hr day) is required

• Advanced degree and previous marketing leadership experience required.
• 8+ years of experience, HCP and/or consumer marketing, with the ideal candidate having previous Pharma experience with medical buy and bill products, as well as, working knowledge of supporting field access teams.
• Demonstrated ability to manage brand positioning, omnichannel strategy, end-to-end campaign management, and finance management.
• Strong background in HCP service and retention strategies
• Proficient planning and organization skills, attention to detail, execution, agility, and follow-through
• Ability to manage and lead various external and internal partnerships, including agencies and production vendors.
• Demonstrated experience leading marketers and cross-functional teams.
• Excellent communication (oral, written, and presentation) and people skills.
• Experience developing marketing plans and programs.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.