Associate Director-Product Marketing Noida, Uttar Pradesh, India at Tbwa Chiat/Day Inc

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Go to Market at Innovaccer

Our GTM team is passionate about healthcare and wants to leave a positive impact in the ecosystem. We are the tip of the spear that leads the organization externally. We care deeply about our customers and want to resolve their challenges with our solutions. If this excites you, let's chat about how you can help us tell our special story.

About the Role

We at Innovaccer are looking for an Associate Director-Product Marketing to join our growing Product Marketing team. In this role, you will be instrumental in shaping our go-to-market strategy, creating messaging & positioning, driving product launches and delivering Sales enablement for Innovaccer’s Value Based Care Solutions. This role will report to the Sr Director of PMM at Innovaccer and you will work closely with product management, sales, customer success and marketing teams to execute your responsibilities.

A Day in the Life

• Develop and execute comprehensive product marketing strategies to drive awareness, adoption, and revenue growth for our value-based care technology solutions.
• Develop and execute comprehensive GTM strategy for Innovaccer's Value Based Care Solutions.
• Create compelling messaging and positioning for our products, translating complex technical features into clear value propositions for the healthcare industry.
• Lead product launches, including creating messaging, communications, sales enablement decks, and customer facing assets for all solutions in the Value Based Care Pillar.
• Build excellent customer facing collaterals such as first call decks, whitepapers, blogs and more.
• Create content for Innovaccer events, industry events, webinars, and more.
• Collaborate with demand generation and content marketing teams to create impactful marketing campaigns.
• Develop and deliver sales trainings, including Sales Plays, product demos, sales resources and more.
• Conduct market research to understand customer needs, competitive landscape, and industry trends.
• Partner with product management to influence the product roadmap based on market insights and customer feedback.
• Analyze marketing metrics and provide data-driven recommendations to optimize go-to-market efforts.

What You Need

• Bachelor's degree in marketing, business, healthcare administration, or a related field. MBA or advanced degree preferred.
• 10+ years of experience in product marketing, preferably in the healthcare technology or healthcare IT industry.
• Strong understanding of value-based care models, healthcare payment reform, and healthcare industry trends.
• Proven track record of developing and executing successful product marketing strategies that drive revenue growth and market penetration.
• Proven track record of developing successful go-to-market strategies and product launches.
• Proficiency in creating highly visually-appealing marketing assets such as pitch decks, brochures, and sales collateral.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence stakeholders at all levels of the organization.
• Demonstrated ability to think strategically, analyze market data, and translate insights into actionable marketing plans.
• Proficiency in marketing automation platforms, CRM systems, and analytics tools is a plus.
• Self-motivated, results-oriented, and able to thrive in a fast-paced, dynamic environment.

We offer competitive benefits to set you up for success in and outside of work.

Here’s What We Offer

• Generous Leave Benefits: Enjoy generous leave benefits of up to 40 days.
• Parental Leave: Experience one of the industry's best parental leave policies to spend time with your new addition.
• Sabbatical Leave Policy: Want to focus on skill development, pursue an academic career, or just take a break? We've got you covered.
• Health Insurance: We offer health benefits and insurance to you and your family for medically related expenses related to illness, disease, or injury.
• Pet-Friendly Office*: Spend more time with your treasured friends, even when you're away from home. Bring your furry friends with you to the office and let your colleagues become their friends, too. *Noida office only.
• Creche Facility for children*: Say goodbye to worries and hello to a convenient and reliable creche facility that puts your child's well-being first. *India offices.

Where and how we work

Our Noida office is situated in a posh techspace, equipped with various amenities to support our work environment. Here, we follow a five-day work schedule, allowing us to efficiently carry out our tasks and collaborate effectively within our team. Innovaccer is an equal-opportunity employer. We celebrate diversity, and we are committed to fostering an inclusive and diverse workplace where all employees, regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, marital status, or veteran status, feel valued and empowered.