Associate Director of Recruitment - Pensole Lewis College

WHO WE ARE

Pensole Lewis College (PLC) in Detroit is the Creative Northstar and the premier HBCU dedicated to Rebranding Education and Blacklighting the Industry. We are forging new paths into product creation and reshaping how students navigate educational and career journeys.

We are seeking a dynamic Associate Director of Recruitment to help attract top talent and build a diverse student community. In this role, you will:

• Develop innovative recruitment strategies,
• Deliver forward-thinking programs with students and partners, &
• Empower students to achieve their academic and professional goals

Join us and help lead the way forward.

Position Overview

The Associate Director of Recruitment will be responsible for developing and implementing strategic recruitment initiatives, with a focus on creative and design-oriented students. This role requires a unique blend of skills, combining the precision of a coach's playbook with the creativity of a designer's portfolio.

Key Responsibilities

Recruitment Strategy

• Develop and execute innovative recruitment strategies to attract talented students in business and design fields.
• Collaborate with the marketing team to create compelling recruitment materials and campaigns.
• Implement data-driven approaches to optimize recruitment efforts and track key performance indicators.
• Develop and implement inclusive recruitment strategies that actively support diversity, equity, and inclusion, ensuring all prospective students feel welcomed and represented.
• Establish clear performance metrics, such as application conversion rates and event engagement, to assess the effectiveness of recruitment initiatives and drive continuous improvement.

Outreach and Relationship Building

• Foster relationships with high schools, community colleges, and relevant organizations to build a strong pipeline of potential students.
• Coordinate and participate in recruitment events, college fairs, and campus visits.
• Develop and maintain an alumni outreach program to leverage their networks and experiences in recruitment efforts.
• Foster collaborations with local Detroit businesses, design studios, and community organizations to create opportunities for alumni to engage in recruitment and networking efforts.

CRM & SIS Management

• Utilize and optimize Customer Relationship Management (CRM) systems to manage prospective student data and communications.
• Manage and optimize the Student Information System (SIS) to ensure accurate tracking of applicant data, seamless enrollment processes, and efficient communication with prospective students.
• Train and support team members in effective use of CRM tools for recruitment purposes.
• Utilize CRM tools to keep alumni informed about volunteer opportunities and track their engagement to ensure personalized outreach.
• Leverage emerging technologies and data analytics tools to enhance recruitment strategies, streamline communications, and improve prospective student engagement.

Creative Recruitment Initiatives

• Design and implement unique recruitment programs that showcase PLC's innovative approach to education.
• Incorporate elements of sports, art, and design into recruitment strategies to appeal to our target student demographic.
• Develop a structured alumni volunteer program where former students can participate in recruitment events, mentorship, and campus visits to inspire the next generation.

Qualifications

• Bachelor's degree in Marketing, Business, Education, or a related field
• 5-7 years of experience in college recruitment or a similar role
• Strong understanding of CRM systems and data-driven recruitment strategies
• Excellent communication and interpersonal skills
• Creativity and ability to think outside the box in developing recruitment initiatives
• Passion for education, design, and empowering diverse student populations

Compensation and Benefits

The salary range for this position is $85,000 to $107,000 annually, depending on experience and qualifications. PLC offers a comprehensive benefits package including health, dental, and vision insurance, 401(k) retirement plan, and paid time off.

At PLC, we invest in your growth through professional development, leadership training, and industry networking opportunities. Together with our partners and creative community, we are driving meaningful change and shaping the future of education.

As Associate Director of Recruitment, you will play a pivotal role in attracting and empowering the next generation of creative talent, advancing our mission to Rebrand Education and Blacklight the Industry.

Join us in Detroit to lead, inspire, and redefine pathways to success in design and beyond.