Associate Director, Media – Retail Media Strategy & Planning - The Kraft Heinz Company

Job Description

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!

Associate Director, Media – Retail Media Strategy & Planning at a glance...

The Associate Director, Retail Media – North America will be responsible for setting a strategic agenda for our retail media partnerships and investments to drive growth. This will lead a team of experienced retail media inhouse strategists in support the KraftHeinz portfolio of iconic brands.

The Assoc. Director will lead our external agency partners in developing connections strategies rooted in consumer insight and understanding of needs, wants and media behaviors that ties to our brand and customer jobs to be done. They will be responsible for delivering best in class go-to-market retail media investment strategies, innovative and breakthrough channel plans, unexpected media partnerships, learning plans and ongoing process improvements. Additionally, they will collaborate with the full Connections strategy & investment team to identify integrated planning opportunities between retail and national media activity. A collaborative, thoughtful partner and subject matter expert, this role will work across the organization to inspire, influence and co-build best in class work. This role will be tasked with delivering plans that bring data, technology, partnerships and content together in meaningful ways to create unique applications and expressions of brand through retail media. This is a rare and unique opportunity for a retail media and consumer insights obsessed professional to build something lasting and impactful. The canvas is set and ready for a creative mind to work magic to help Kraft Heinz grow its brands, add value to the ad experience for consumers and our customers and help the company achieve its growth ambitions.

What's on the menu?

Retail Media Strategy and Planning:

• Develop and execute comprehensive retail media strategies aligned with business objectives.
• Collaborate with internal teams to define target audiences, messaging, and media channels specific to retail environments (both onsite and offsite).
• Optimize retail media budgets to maximize ROI within the context of CPG retail.
• Play key role in strategic JBP discussions and agreements
• Manage a portfolio of brand activity effectively with ability to provide strategic approach to executive leadership and key stakeholders in Brand, Sales, Omni, External Agencies and Creative

Retail Media Execution:

• Oversee the implementation of retail media campaigns across various channels (e.g., retailer websites, mobile apps, in-store displays, offsite display opportunities, sponsored content).
• Ensure timely and accurate execution of retail media plans and ongoing optimization recommendations.
• Monitor campaign performance and adjust strategies as needed.

Partnership Management:

• Cultivate and maintain strong relationships with external retail media partners, agencies, and vendors.
• Negotiate contracts, pricing, and terms with retail media partners.
• Collaborate closely with retail customers and business units to align retail media efforts with overall marketing initiatives.

Thought Leadership and Industry Trends:

• Stay abreast of retail media industry trends, innovations, and emerging technologies.
• Deliver perspective and thought leadership within the organization and externally.
• Provide insights on how retail media can drive brand awareness, sales, and customer engagement.
• Deliver recommendations on new ways of working and identification of external partners or technologies that can accelerate how KraftHeinz goes to market in the retailer space

Team Leadership:

• Lead a team of retail media professionals, providing guidance, mentorship, and performance feedback.
• Foster a collaborative and innovative work environment.
• Optimized ways of working and engagement model with key stakeholders
• Create and execute a vision for how the team leads KHC in the retail media space from strategy through to excellence in execution

Analytics and Reporting:

• Utilize data and analytics tools to measure retail media campaign effectiveness.
• Provide regular reports on retail media performance and insights to stakeholders.

Recipe for Success - apply now if this sounds like you!

• 7-10 years agency, retail or brand side experience building retail media strategies and tactical plans across onsite and offsite search and display tactics
• Must have experience with retail media networks of all sizes and executed plans and led a team in execution
• Proven ability to build relationships with retail partners and marketplace
• Proven ability to collaborate and influence in a cross functional model inclusive of agency, creative, finance and other key disciplines
• Experience working with both digital and traditional media channels inclusive of display, social, video (TV, OTT, Youtube), search influencer
• Effective strategic thinking skills across channels and business objectives
• Strong communication versatility to work across a broad spectrum of KHC cross-function teams and varying levels
• Willingness to roll up sleeves and be an individual contributor on a variety of tasks
• Organized and able to handle several projects concurrently
• Ability to set priorities and meet deadlines; high degree of productivity necessary
• Ability to work independently
• Results oriented

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.

Location(s)

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contactNATAI@kraftheinz.com.