Associate Director, Marketing - Meet

Meet's partnered with a growing SF Bay Area biotech on an Associate Director, Marketing opportunity!!

The Associate Director, Marketing will develop and execute marketing strategies for the biopharma proteomics sectors. This role involves downstream marketing, analyzing market trends, customer needs, and competition while collaborating with sales, product management, and research teams. Key responsibilities include product launches, market penetration, customer engagement, and brand development.

This role is located in Redwood City, CA on a hybrid, 4 days / week basis.

Life science marketing experience required

Responsibilities

• Campaign Execution

  Lead multi-channel marketing campaigns (digital, content marketing, trade shows, webinars) to drive demand and boost brand awareness.

  
  

• Audience Engagement

  Create targeted plans to engage researchers, biopharma companies, and academic institutions.

  
  

• Market Strategy

  Develop marketing strategies and vertical campaigns informed by market trends, customer insights, and competition.

  
  

• Product Launches

  Oversee comprehensive launch strategies, collaborating with stakeholders for successful execution.

  
  

• Sales Collaboration

  Align with sales to create go-to-market strategies, enablement tools, and engagement activities.

  
  

• Content Creation

  Guide the creation of impactful materials like white papers, case studies, and presentations.

  
  

• Budget Management

  Optimize biotech campaign budgets to ensure resource efficiency and achieve ROI.

  
  

• Performance Analysis

  Track and report marketing results, leveraging data to refine strategies.

  
  

• Industry Networking

  Build relationships with key opinion leaders and associations to enhance brand visibility and leadership.

  
  

Qualifications

• Education

  BS/BA required (business, marketing, or communications preferred); MBA preferred.

  
  

• Experience

  12+ years in Product Marketing, Content Marketing, or Market Development.

  
  

• Skills

  Strong communication, collaboration, and self-motivation.

  
  

• Teamwork

  Thrive in small teams and foster a positive work environment.

  
  

• Technical Proficiency

  Skilled in Microsoft Office and related tools.

  
  

• Compliance

  Align strategies with legal and compliance standards.

  
  

If you're interested in learning more please apply or send your resume to carlos.carreiro@meetlifesciences.com