Associate Director, Marketing Oncology - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn.

*We have two positions open at this level*

Serve as the subject matter expert for the Brand Team to optimize new product launches. Lead strategic planning and development of key marketing pillars such as brand story, positioning, segmentation, creative development, and messaging. Spearhead all marketing initiatives from strategic development to full tactical roll-out including appropriate approval process. The candidate must be able to operate in a fast-paced organization, with high expectations and accountability on quality of deliverables in partnership with internal and external stakeholders to achieve financial objectives. Develop and maintain strong working relationships with cross-functional partners to drive business results in a compelling, effective, and timely way. This is an excellent opportunity for an experienced marketer seeking to join a high performing team committed to making a difference for patients in the solid tumors space.

Key responsibilities include:

• Responsible for developing and managing designated marketing activities for a launch brand in the US oncology organization.
• Work in a team-based environment assisting in the development of strategies and leading implementation of tactics to maximize sales, market share and profitability for new indications and/or molecules.
• Lead, inspire and develop a team of Marketing Managers to becomes a high-performance brand team.
• Lead development and execution of multiple marketing projects in a timely manner.
• Operate quickly and decisively in a fast-paced, matrixed, and demanding launch environment.
• Responsible for working closely with medical affairs, market access, market research, sales, and HEOR to ensure execution of one vision for the brand commercially
• Direct reporting relationship to the Director, US Oncology, Marketing & New Brand Launch

Strategy

• Actively engage in the development of the launch strategy including gap analysis, market research plan and strategic brand plan.
• Understand trends in the oncology marketplace using patient and data driven strategic insights to apply on an on-going basis to the marketing plan.
• Partner with cross-functional teams to develop product positioning and branding.

Tactical Management & Execution

• Lead or support the development of the strategic business plan and the organization and synthesis of the tactical plan, including appropriate representation of all stakeholders.
• Manage strategy and project development of tactics that drive consideration of preferred use of AbbVie oncology products within approved indications.
• Evaluate the effectiveness of strategies and tactics through measurement and metrics development to ensure positive return on investment and achievement of brand objectives.
• Work with internal and external cross-functional groups (Legal, Regulatory, Medical, Project Management, Sales Training, Consumer Marketing, Market Analytics and Business Insights) and external (Ad Agency, Digital Agency) to insure integration and consistency of professional business strategies and regulatory compliance of promotional materials.
• Master and be responsible for all core marketing responsibilities and business processes.

Financial Management

• Manages P&L responsibilities for brand related to preparation of and management of annual brand budget.

• Bachelor's degree
• 5+ years in oncology marketing experience (US Market)
• Strong planning and organization skills.
• Successful record of accomplishment of people leadership (both with and without formal authority).
• Demonstrated ability to work and communicate effectively cross-functionally.
• Strong communication, presentation, and interpersonal skills.

Desired Qualifications:

• Experience in oncology products that require a companion diagnostic.
• New product launch experience
• Experience managing marketing teams
• Knowledge of applicable regulations and standards affecting Pharmaceutical Products
• Experience working with and managing multiple external agencies including advertising, digital, external, and internal partners.
• Demonstrated understanding of principles of market research to draw valid conclusions.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.