Associate Director, Marketing Insights - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Associate Director, Pipeline Commercialization & Strategy (PCS) Marketing Analytics and Business Insights (MABI) is responsible for helping internal partners/stakeholders make informed strategic and operational decisions. She/he will lead Global Marketing Analytics and Business Insights to facilitate and develop actionable recommendations based on market insights that address key business needs and objectives. 

Key responsibilities include independently leading Business Insights planning, implementation, communication of results, and alignment of brand strategies and plans. The Associate Director will be responsible for managing all aspects of Business Insights including initiation of the RFP process, Vendor Selection, Study Design, Contract Execution, Budget Management, and providing direction on the Scope of Services to be provided by such resources.

The Associate Director will independently lead all aspects of project planning, such as coordination, setting time lines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to Brand Teams, Senior Management, and/or Vendors, where appropriate.

Key Responsibilities Include:

• Serve as the MABI lead supporting Global Oncology Legacy ImmunoGen Pipeline, covering multiple disease states and assets including Elahere pipeline and IMGN-151.  Become a trusted partner to Brand Leadership, guiding brand strategy and advising on key initiatives based on knowledge of the business and market through data and analytics capabilities.
• Enable and demonstrate leadership on the cross-functional business teams across launch and pipeline indications, to make better and more rapid business decisions by framing & prioritizing critical brand questions.
• Develop and maintain working relationships with Area and Key Affiliate contacts to co-create and execute plans, eliminate redundancies and ensure consistency of our market understanding.
• Proactively identify new data sources and analytics opportunities to ensure that decision-making is based on the most current, objective and comprehensive insights.
• Play a leading role in the continuous brand planning process based on a deep understanding of the market drivers, patient journey, competition and positioning highlighting opportunities to enhance patient and HCP experience and plans to address leverage points & gaps.
• Lead commercial competitive intelligence to help AbbVie anticipate competitor strategies and achieve market leadership.
• Provide insights to both current dynamics and future market evolution over the next 3-5 years to guide brand teams in the development of successful launch strategies for multiple indications in succession. Identify and utilize latest advances in data sources & analytics to measure and evaluate the effectiveness of our core strategies and key initiatives.
• Lead and participate in initiatives to improve the MABI data and analytics capabilities.
• Ensure all MABI activities are conducted on time, within budget, and in accordance with financial and ethical compliance guidelines.

• BA or BS degree required.  Advanced degree (e.g. MBA, MA or MS) preferred.  Degree concentration in marketing research, marketing or social sciences or Oncology preferred. Statistical knowledge is a plus.
• Minimum of 10 years of experience (or 8 years if have PhD or Masters) in a marketing analytics function 
• Strong working knowledge of key data sources and analytics approaches to gaining insights at the global and country level. Experience developing and executing global analytics and research plans. Experience analyzing and drawing insights from quantitative and secondary data sets.
• Excellent strategic thinking and thought leadership with strong story telling capabilities.
• Analytical reasoning abilities, intellectual curiosity, strong business acumen, and creativity in problem solving.
• Experience influencing cross-functional, global and affiliate teams.
• Ability to interact effectively with/present to (verbally and in writing) all levels of the organization.
• Ability to be agile & nimble to changing business conditions, strong collaboration and teamwork across functional groups to contribute to a productive work culture.  Lead strategically and create trust and respect within the department.

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.