Associate Director, Marketing Excellence - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

The Associate Director, Marketing Excellence will help in the design, development, and delivery of marketing training curriculum and content for the U.S. Commercial Marketers with a focus on increasing Marketers digital literacy to deliver customer centric - personalized marketing experiences. The Marketing Excellence Manager has primary responsibility to partner with Marketing Managers and Leaders across AbbVie’s portfolio of businesses to help diagnose needs and develop solutions that support skill development across marketing competencies to create a world class marketing organization.

The position will rely on the ability to create, lead and work within cross-functional teams made of participants from U.S. Commercial Analytics & Operations, including Commercial Excellence, Marketing Analytics & Business Insights, Customer Experience, In-Field Team Effectiveness, Patient Services; U.S. Commercial Marketing, Market Access Marketing, Medical Affairs, Regulatory, Legal, Office of Ethics & Compliance, HEOR, Agency Relations, Business HR, and other internal/external partners.  Must be adept at cross-functional collaboration with ability to effectively communicate with all levels.    

Responsibilities

• Works collaboratively across franchises to gain stakeholder input, align to the business strategies and deliver programs to elevate the effectiveness of US Commercial Marketers.
• Thinks strategically with the business planning skills necessary to diagnose needs, develop, direct, and influence commercial training and development strategies.
• Demonstrates exceptional stakeholder communication skills to develop partnerships across all areas and levels of the organization.
• Leads pipeline of inventive, enduring and innovative training experiences and approaches to skill development and knowledge acquisition.
• Leads marketing onboarding initiatives, requiring detailed project planning, effective relationship building with leaders across the organization, content co-creation with subject matter experts, program execution with facilitation of training sessions, and program modifications based on evaluations/program feedback.
• Continually look to evolve and elevate Marketing Excellence within the organization by integrating marketing and training development industry leading best practices, key business trends, brand strategies, and marketplace drivers into Marketing Excellence skills development plans that drive competitive advantage to the organization.
• Project management experience, managing cross-functional teams and/or external partners through large projects or initiatives.
• Provides digital consultation to MEx team to deliver innovative, engaging digital learning, content strategies and produce or manage multi-media virtual events and digital deliverables US Commercial Training Marketing Teams.   
• Performs needs analysis and training assessment to determine the optimal digital training strategies and solutions. 
• Creates learning objectives, post-training evaluations and leverages analytics to measure learning effectiveness. 

• Bachelor’s degree required; preferably in marketing or communications 
• 7+ years marketing / digital marketing or similar experience required; specific experience in omnichannel marketing, sales, and/or commercial training preferred
• 3+ years of pharmaceutical industry experience preferred
• Comprehensive understanding and practical application of instructional design methodologies and various computer programs including, but not limited to: Adobe Creative Suite, Power BI & FORMS, streaming platforms, network diagnosis and complex to simple media development software

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. ​

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html 

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html