Associate Director, Data and Analytics - Digitas Health

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

We’re searching for an Associate Director, Data & Analytics who will be a leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties:  Applied Analytics (AA), Data Science (DS) and Data Strategy & Technology (DS&T). 

The Data and Analytics team works with partners both internally and externally to activate a technology roadmap that creates relevance while driving outcomes.

You will help build our technology agenda forward focusing on allowing and scaling segmentation and personalization technologies.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Your Impact:

• Help with guidance on Adobe Launch and Adobe Analytics 
• Guide Adobe Target integration with Adobe AEM platform 
• Participate and contribute in design and documentation 
• Review current state and document findings 
• Design and provide solutions to fit the requirements of the project team members and customers conforming to the standards established by the IT and marketing organizations. 
• Create technical design documents that explain system flows, data flows, and technical component interaction diagrams. 
• Help develop the measurement strategy for clients through discovery and development of measurement plans, learning agendas, test plan, measurement frameworks, and applicable insight generation 
• Collaborate with internal team on client communications and deliverables, defining the story in a simple and concise way and communicate success of client’s marketing efforts 
• Through compelling data visualizations, develop insights, main reports, highlighting opportunities for improvement 
• Collaborate with DNA leadership to develop and document case studies with process and results and support DNA leadership in in new client acquisition and new business development 

• 3+ years of work experience with analytics and optimization platforms 
• 3+ years of experience working with Adobe Marketing Cloud offerings 
• 2+ years of experience with the implementation of Adobe Launch, Adobe Analytics, and configuring Adobe Target 
• Experience integrating with Audience Manager, 1st and 3rd party data sources 
• Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing) 
• Master’s degree (preferred) 
• 3-5 years of business experience in marketing consulting, advertising or interactive 
• Expertise within the digital environment and in aligning marketing strategies
• Knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care) 
• Record with client relationship skills
• You are open to travel 

#LI-Hybrid

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact hrcompliance_usms@publicis.com.

All your information will be kept confidential according to EEO guidelines.