Associate Director, Consumer Data Products - AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on Twitter, Facebook, Instagram, YouTube and LinkedIn. 

The Associate Director, Consumer Data Products is part of the AbbVie Digital Lab team and will be responsible for playing an integral part of the Consumer CRM team leading CDP program strategy and rollout as well as elevating 1:1 consumer marketing programs. 

Responsibilities include: 

• Execution and management of audiences and journeys built in the AbbVie Real Time Customer Data Platform (CDP) including oversight of in-house and agency teams. 

• Understanding marketing requirements, analyzing customer data to make audience recommendations and building experiences within a CDP. 

• Hands on experience with building audience in a Real Time CDP platform and Data Clean room environment  

• Own requirement capture workshops with marketing stakeholders for Omni-channel customer engagement strategy. 

• Support Data Quality efforts, including the collection and maintenance of complete, consistent and compliant data. 

• Partner with Business Technology Solutions team to build new integration endpoints with clearly articulated User Stories, roadmap and implementation plans.  Facilitate conversations for resolving platform operations related issues and dependencies. 

• Agency contract and budget management to ensure effective resource utilization and levels of support needed to meet stakeholder needs. 

• Act as a subject matter expert, particularly in the areas of digital marketing and CRM data products.  Provide thought leadership and evaluate emerging digital trends and technologies to determine ability to reach and engage with customers and drive business results.  Identify 2-3 new technology / partners to test and learn each year.  Build business case, design / execute pilot, outline success criteria and scaling plan if pilot successful and socialize learnings.   

• Gather, document, and socialize omnichannel best practices and case studies across the organization.  Create governance structure and forum to gather feedback from marketers, agencies and omni channel strategy to understand their current and future needs.  While also staying abreast of industry trends (within and outside pharma) to keep AbbVie Future Ready. 

• Design enterprise customer journeys / contact strategies that address many of our brand's business needs, connect the customer experience, and deliver the right message, to the right person, at the right time, through the right channel. 

• Perform quarterly CRM and data assessments for high priority brands in partnership with Campaign Operations Project Managers to optimize reach, engagement, and performance. 

• Provide input on the marketing technology roadmap and future best practices for the annual brand planning & strategy process. 

Key AbbVie Leadership Competencies: 

• Positive “all for one” approach to team deliverables and priorities.  

• Builds strong relationships to enable higher performance. 

• Learns, fast, grasps the “essence” and can change course quickly where indicated. 

• Raises the bar and is never satisfied with the status quo. 

• Creates a learning environment and open to suggestions. 

• Embraces the ideas of others, nurtures innovation and manages innovation to reality. 

• Bachelor’s Degree in Business, Marketing, Technology or equivalent experience 

• 10+ years of experience of Marketing consulting / strategy to design, implement and optimize 1:1 marketing programs across all channels 

• Experience in Pharma preferred but not required. 

• Track record of working in a matrixed organization and ability to get things done 

• History of developing successful omni-channel marketing strategies and tactics across CRM, loyalty, customer, and servicing  

• Expert in using descriptive and predictive analytics for personalized 1:1 marketing optimization across the customer lifecycle 

• Passion for bringing ideas to life through data-driven communication plan approaches 

• Presence and energy; the ability to provoke and inspire a cross-functional team in the development of creative ideas and familiarity with agile working environments 

• Ability to work and lead independently initiatives without day-to-day supervision 

• Excellent written, verbal, and interpersonal communication skills to work effectively with all levels of management, teams, and vendors 

• Creates high-quality, compelling documents to communicate findings and recommendations using MS PowerPoint, Word and Excel 

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

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• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.​

• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​

• This job is eligible to participate in our short-term incentive programs. ​

• This job is eligible to participate in our long-term incentive programs​

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Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is committed to operating with integrity, driving innovation, transforming lives, serving our community and embracing diversity and inclusion.  It is AbbVie’s policy to employ qualified persons of the greatest ability without discrimination against any employee or applicant for employment because of race, color, religion, national origin, age, sex (including pregnancy), physical or mental disability, medical condition, genetic information, gender identity or expression, sexual orientation, marital status, status as a protected veteran, or any other legally protected group status.