Associate Director, Campus Visit Experience - St. Mary's University

The Associate Director will develop and successfully implement an innovative campus visit program for prospective students and their families in a manner that supports the University's overall student recruitment goals. This position works in partnership with Communications and Marketing Team and the Enrollment Management Team to develop a best-in-class visit and event programming that results in first-time and repeat visitors engaging with the University.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Plans, develops, and implements a multifaceted and targeted program that attracts and yields first-year and transfer student enrollment, while highlighting the unique campus atmosphere
• Showcases extraordinary experiences and outcomes of students and graduates
• Coordinates and collaborates with divisional leadership to determine prospective student visitor attendance targets and goals for each activity/event
• Supports the University's strategic enrollment initiatives by measuring and assessing outcomes and ensuring visit experiences contribute to the successful recruitment of students and enrollment goals
• Collaborates with the Graduate Admission team to provide a program tailored to recruiting successful graduate students in a manner that supports the University graduate student goals
• Coordinates all aspect of the program; records, maintains and reports on visit attendance levels, prepare comprehensive statistical reports
• Recruits, retains, motivates, trains and leads a team of undergraduate students to lead campus tours and advise on programming concepts while serving as student leaders and receiving professional development
• Works in partnership with staff managing the President's Ambassadors Program to develop, implement, and grow professional development opportunities for student leaders in both programs
• Develops, facilitates and maintains visit and event experiences for secondary school staff, community-based organizations, and other identified sources for prospective students, in collaboration with divisional leadership
• Manages the annual budget; reconciles and settles purchase orders, credit card statements, purchasing orders, travel expenses, and financial matters for the program
• Works together with other staff members in the development and approval of all program digital and print communications; seizes opportunities to innovatively utilize video and social media to support the program
• Identifies, develops, and implements a communication plan/strategy that maps out a full year cycle of communications for the program
• Identifies and creates a program calendar using data (visit trends and program successes rates)
• Collaborates with university partners to build key relationships in support of the program and work with other departments to coordinate, schedule, and organize small and large group visits
• Develops and submits proposals for innovative branded promotional items that support the program; works together with enrollment manager to finalize approved promotions that ensure the effective use of promotional resources
• Oversee Tour Guides to confirm calls for on campusvisits including upcoming campus events
• Build relationships with on campus partners to connect students with opportunities to connect with professors from different majors
• Create social media posts regarding visits and on campus events
• Conducts 'visit follow up' correspondence i.e. calls/letters/emails to attendees for connection and additional questions.
• Performs other duties as assigned

QUALIFICATIONS:

• Bachelor's degree from an accredited college or university in Marketing, Communications or related field required
• 3 years of experience in admissions, student services, marketing or communications, sales event management or similar experience required;
• Marketing in higher education, program administration or coordination in recruitment or admissions strongly preferred
• Must be comfortable with public speaking
• Must clear and maintain a favorable background investigation and clearance
• Must have a valid driver's license, motor vehicle liability insurance, and personal injury insurance, or have a self-reliant source of transportation to conduct business daily.
• Must have the ability to demonstrate intermediate to advanced skills in MS Office and Office 365 (Word, Excel, Teams, Outlook and PowerPoint) including experience with virtual platforms such as Zoom; Experience in Slate CRM is preferred. Experience with basic design in a platform such as Canva is preferred.
• Must have excellent verbal and written communication skills. Strong public relations and customer service skills with an ability to implement diplomacy and discretion at all times; an ability to work effectively with communities across the University.
• Must be able to work weekend, evening and late hours as necessary.
• Bilingual preferred (English/Spanish with the ability to understand and to make one's self understood by Spanish-speaking individuals).
• Must have strong self-judgment abilities to assist in the preparation of department personnel policy information. Use discretion to complete work assignments. Initiative is frequently required to complete work assignments. Decisions are made regarding policy interpretation and individual work priorities.
• Must have high attention to detail and be able to organize workflow, coordinate activities, balance simultaneous projects without loss of efficiency in a multi-tasked environment and manage multiple priorities to meet deadlines.
• Must have strong interpersonal skills and the ability to build positive and effective relationships.
• Must be a strong creative writer and proofreader; journalism writing or advertising copywriting experience preferred
• Must have strong public relations and customer service skills with an ability to implement diplomacy and discretion at all times; must have the ability to work effectively with communities across the university.
• Must have high ethical standards and a strong sense of confidentiality; ability to prioritize and manage multiple deadlines; thrive in a complex work environment; display solid problem-solving and interpersonal skills; work well independently and as part of a team.
• Must display a strong commitment to the mission of the institution and ability to articulate the value of a Marianist, Catholic education; expected to be a highly visible member of the campus community, building relationships with campus partners to assist with prospective student visits and event programming and developing concierge-like service to all admission visitors.

PHYSICAL DEMANDS:

• Working conditions are in an office environment and university campus setting. Must be able to move across the university campus to conduct day to day business.
• Ability to present and engage in a stationary position with various constituencies, both in online and physical spaces, for up to three (3) continuous hours.
• While performing this role, the employee will be regularly required to sit, walk, and stand; talk and hear, both in person and by telephone; and use hands repetitively to operate standard office equipment; and occasionally required to lift up to 40 pounds.
• Specific vision abilities required by this position include close vision, distance vision, and the ability to adjust focus.
• Frequently communicates with others using approved technological resources; must be able to exchange accurate information through designated systems within a timely manner.
• Constantly operates a computer and other office productivity machinery.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

St. Mary's University is a Hispanic-Serving Institution and an Equal Opportunity Employer. The University is committed to furthering diversity, equity, and inclusion and encourages all qualified candidates apply