Associate Digital Marketing Manager - Chewy

Our Opportunity:

Chewy is looking for an Associate Digital Marketing Manager to join the team in our Boston, MA office! In this role, you will collaborate with multiple teams across Marketing, as well as our external partners at Meta and other platforms to ensure that we are meeting our e-commerce acquisition and customer development goals.

The role's primary focus is the execution of large-scale social media buys through data-driven customer segments, sophisticated behavioral targets, and tailored creative. Joining a team of platform experts who are in ad platforms every day, the role includes media planning, campaign set-up, day-to-day campaign management, supervising bids/budgets/ad set performance, and optimizing against our target critical metrics. The ideal candidate is steadfast, data-driven, creative, and thrives in a fast-paced environment. This role sits within our high-performing, metrics-driven performance marketing team that works collaboratively on strategies to drive active customer growth. We are looking for someone equally passionate about marketing technology, data analysis, platform function, audience segmentation, and creative strategy.

What You'll Do:

• Implement and analyze campaign performance, identify trends, and proactively recommend opportunities for improvement at a daily cadence
• Constantly analyze, experiment, and iterate to improve performance and uncover new opportunities while keeping up to date with social trends
• Leverage platform bid automation to drive the full-funnel marketing performance of growing active customers
• Apply relevant 1^st and 3^rd party audience segments and recommend tailored creative and landing page experiences for testing
• Implement structured A/B tests around creatives, audiences, and bid strategies
• Efficiently and effectively manage day-to-day problems and communicate effectively in difficult and time-sensitive situations. Understand when (and why) to escalate issues

What You'll Need:

• Bachelor's Degree or equivalent experience
• 3 years of experience in paid social marketing in an agency or e-commerce setting
• Experience with social media networks, particularly Meta
• Experience with analytics platforms like Google Analytics
• Intermediate experience with Microsoft Excel
• Strong analytical and communication skills (written and verbal)
• A tenacious attitude for learning and taking on new challenges, and a self-starting mentality with the ability to problem solve and seek out help when needed
• Demonstrable organizational skills, and ability to work independently with a backlog of projects and tasks that requires ability to prioritize and multi-tasking
• Strong attention to detail
• A strong, positive, and pro-active attitude
• Position may require travel

#LI-Hybrid