Associate Channel Manager - American Woodmark

With almost 9,000 employees and more than a dozen brands, American Woodmark is one of the nation's largest cabinet manufacturers. By partnering with major home centers, builders, and dealers, we spark the imagination of homeowners and designers and bring their vision to life. Across our service and distribution centers, our corporate office and manufacturing facilities, you'll always find the same commitment to customer satisfaction, integrity, teamwork, and excellence.




We are on a journey to encourage an inclusive Woodmark and are taking meaningful actions to promote diverse representation across every part of the business. Together, every team member contributes to making American Woodmark a place where people can express who they are through what they do.



PURPOSE:

The Associate Channel Manager is a position that supports the development and execution of strategic marketing initiatives. This role involves collaborating with either Made-to-Order (MTO) or Made-to-Stock (MTS) Channel Managers or Senior Channel Managers to drive joint marketing campaigns, manage partner relationships, and analyze market trends to maximize the effectiveness of channel marketing programs. This role is key in supporting product launches as well as digital initiatives for assigned MTO or stock products.



IDEAL CANDIDATE PROFILE:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and ability required.



Experience


* 2 - 4 years of experience in marketing, channel management, sales, or a related area; OR
* Minimum of 4 years of experience in marketing, channel management, sales, or a related area with a total of 5 years work experience.
* Experience working in a digital environment and utilizing social media platforms for business purposes.

Skills


* Excellent planning, project management and organizational skills.
* Excellent oral and written communication skills, including experience with business presentations.
* Proficiency in computer skills especially utilizing Excel for data analysis, PowerPoint, Word.
* The ability to build effective business relationships.
* Analytical thinking and problem-solving skills.
* Creativity and attention to detail.
* Adaptable to a fast-paced, dynamic work environment.
* Ability to multi-task and rapidly adapt to changes in plans.

Education


* Bachelor's degree in business, marketing, or related field preferred, graduate degree in listed fields is a plus.

ESSENTIAL FUNCTIONS:

Channel Support:


* Maintain regular communication with partners and commercial team to support their marketing efforts.
* Support digital UX by working closely with Digital Team to manage and update websites and assist in monitoring channel social media platforms.
* Monitor and update online product listing on retailer sites to maintain best in class presence.
* Communicates product and merchandising materials and coordinates plans with merchandising team.
* Support channel product launch activities specific to physical and digital asset creation including showroom support, catalogs, spec guides, launch brochures, layouts, POP materials, and other assets needed for launch.
* Support launch presentations to help create excitement for new products and communicate product discontinuances.
* Create AFE for commercialization costs of stock launches.
* Account promotional communication management.
* Upload and maintain all digital assets in marketing’s digital asset manager.

Market Analysis & Insights:


* Provide channel product mix, product performance, and brand performance analysis.
* Gather and maintain competitor price, product, and programming information.
* Demonstrate understanding of key business drivers including revenue, profitability, and contractual agreements.



Ongoing Activities:




* Address ad-hock marketing requests from the commercial team and customers.
* Maintain all showroom displays POP materials, and printed literature to align with brand guidelines and standards.
* Online maintenance and required updates of products listed on retailer’s sites.
* Communication with internal teams to support ongoing training related to product events and activities.
* Adherence and promotion of the company’s core values and CITE principles.

Supervisory Responsibilities: