Associate Brand Manager - Whyte & Mackay

Job Title: Associate Brand Manager

Function: Commercial

Location: New York City (hybrid role, 2 days in office)

Contract: Full Time / Permanent

Salary range: $75,000-85,000

Date vacancy will close: January 6th. Where we receive high numbers of applications we may close vacancies early. If you think this is the right opportunity for you please don't delay in applying!

Who we are:
Born in Glasgow, made in Scotland and enjoyed around the world. Whyte and Mackay is home to a collection of multi-award-winning global whisky brands led by The Dalmore, Fettercairn, Jura and Tamnavulin. Our mission is to be a driving force in whisky, renowned for building brands that stand-out. Enabled by our brilliant community of 700 colleagues, reaching across 16 countries and counting. We're led by our values, continuing to grow and invest and looking for great talent to join our brilliant community. Ready to hear more?

What the opportunity looks like:

Assist VP of Marketing & Brand Manager with developing and executing Americas brand plans, with alignment to Global brand strategy.

• Work closely with VP of Marketing to adapt global strategies and localize to fit in key Americas markets.
• Assist with annual brand planning process, contributing with consumer understanding in each market and clear ‘jobs to be done’ for each brand.
• Supports with developing local brand guidelines, templates and guidelines & maintaining with regular updates

Execute WMA consumer media plans, with focus on The Dalmore & Jura

• Work hand in hand with Brand Manager and media agencies to manage multi-million dollar budget across US, Canada and Mexico
• Play critical role in day-to-day contact with all agencies, assisting in budget management, media authorizations, and asset and tracking deliverables.

Assist with consumer-centric activations: Events, Ambassadors, and Partnerships

• Support development of event concept(s) for The Dalmore with creative & strategic inputs
• Lead efforts on brand guidelines and POS support to Ambassador team

Skills and experience that will help you be a success:

For this role we're looking for:

• Bachelor’s Degree
• Minimum 2-3 years of brand marketing, marketing agency and/or product marketing experience
• Preferred: experience working with a premium luxury brand
• Experience in advertising & digital media with comprehensive understanding of executional tactics
• Knowledge of advertising, media and digital landscape
• Experience working in a small but growing business where one needs to be agile, adaptable and able to multi-task
• Excellent verbal and written communication skills with keen attention to detail
• Strong proactive collaboration skills, as well as ability to work independently
• Demonstrable knowledge of Microsoft Office applications including Excel, PowerPoint, Word, Outlook

We believe that everyone has the potential for growth in our roles! You may feel you don't tick every box for this role, but if you believe you have relevant experiences that could help you succeed we'd much rather you apply rather than rule yourself out based on any self-limiting beliefs!

Why join us:

• Competitive base salary
• Bonus opportunity
• Full medical, Dental, vision and life insurance
• 401k plan with employer matching
• Flexible hours
• Competitive PTO / sick day package
• 11 public holidays
• product allowance payment
• Professional and personal development opportunities

Come and join the Whyte and Mackay community.

Whyte & Mackay committed to being a welcoming, inclusive Company. We believe in the respect, dignity and human rights of all people. We do business with respect for people’s fundamental dignity and their human rights. This is anchored in our values, our policies and the commitments we have made to international standards. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity or expression, veteran status, disability or any other protected class.

Our team read each and every application, therefore you'll hear back from us in due course. Should you require any adjustments to our recruitment process to help you be at your best then please contact us at HRTeam@whyteandmackay.com and we'll do what we can to support.