Associate Account Director, Higher Education, Digital Marketing - Digital United
Boston, MA 02130
About the Job
We will be accepting resumes from the following states: CT, FL, GA, IA, MD, MA, NY, NC, OH, RI, SC, TN, or TX
Primacy is a human-centered, digital-first agency that crafts purposeful and pivotal brand experiences in healthcare, higher ed and financial services. Trusted for our expertise and chosen for our creativity, our team of seasoned pros deliver boldly imagined, thoughtfully crafted and hugely successful experiences that elevate brands and enterprise value.
This position requires skills to build strong account satisfaction, retention, growth and reference-ability for one or more high priority accounts. Key responsibilities include leading the development of best-in-class marketing solutions for clients including building strong client relationships through regular, proactive, value-added communication.
What you'll do:
What it takes to succeed in this role:
Primacy is a human-centered, digital-first agency that crafts purposeful and pivotal brand experiences in healthcare, higher ed and financial services. Trusted for our expertise and chosen for our creativity, our team of seasoned pros deliver boldly imagined, thoughtfully crafted and hugely successful experiences that elevate brands and enterprise value.
This position requires skills to build strong account satisfaction, retention, growth and reference-ability for one or more high priority accounts. Key responsibilities include leading the development of best-in-class marketing solutions for clients including building strong client relationships through regular, proactive, value-added communication.
What you'll do:
- Lead and manage 100% of client communications
- Actively participate in team meetings, providing insight in areas of difficulty
- Develop such a relationship with a client that you are the trusted advisor/partner – you’re thinking about their business from a strategic approach. You are able to ask them for referrals
- Proactive account planning
- Proactively push work through the agency
- Participate regularly in the pitch process/presentations
- Actively find growth opportunities with your clients and step in where there are issues with scope creep
- Fully understand the Primacy products/services and identify opportunities
- Responsible for the organic growth of current clients
- Remain in tune with clients and senses issues before they arise
- Hold poise and patience but stay firm in challenging client situations and manage those situations to resolution
- Remain aware of billing situation of clients
- Use your own network or look for new opportunities to broaden your own network
- Remain diligent about changes in the digital marketing landscape, be vocal about them with clients, and make it actionable
- Organize and lead large team and client meetings (ideation sessions, department meetings, trainings, etc.) and wrangle them if they go off track
What it takes to succeed in this role:
- 5 years of Account Management digital marketing experience with agency background
- Understanding of web site development, marketing, measurement and analytics, content management, digital marketing and internet technology
- Experience in our core industry: higher ed
- Proficiency in writing project overviews
- Self-motivated and able to thrive in a results-driven environment
- Natural relationship builder with integrity, reliability and maturity
- Ability to prioritize among competing tasks
- Critical thinking and problem solving skills
The Perks:
- The best co-workers you’ll ever find
- Unlimited PTO
- Medical, Dental, Vision, 401k
- Annual bonuses for all levels
- Ongoing training opportunities
- Planned outings and team events (remote workers included!)
An Equal Opportunity Employer
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.
We do not discriminate based on race, color, religion, national origin, sex, age, disability, genetic information, or any other status protected by law or regulation. It is our intention that all qualified applicants are given equal opportunity and that selection decisions be based on job-related factors.
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Source : Digital United