Assistant Vice President - Social Media - AT & T

Job Description:

Join our team if you want to be at the forefront of driving organic social media innovation, crafting compelling brand narratives and meaningful connections with AT&T’s audiences. This role will oversee the management of AT&T’s organic social media handles, strategize and execute influencer and creator relationships and drive engagement across multiple platforms. You will lead a team responsible for crafting innovative content, nurturing online communities and establishing impactful collaborations with other internal AT&T intent creators (Marketing, Advertising, PR, eCommerce) as well as external influencers and creators. Responsibilities:

· Strategy Development: Develop and implement comprehensive organic social media strategies aligned with the brand’s objectives to increase engagement, drive brand awareness and improve AT&T’s word of mouth/talk value.

· Content Creation and Curation: Oversee the creation, curation and scheduling of engaging, high-quality content across various social media platforms (IG, FB, TikTok, YouTube, Pinterest, LinkedIn) ensuring consistency in brand voice and messaging.

· Team Leadership: Lead and mentor a team of social media specialists, content creators and community managers, fostering a culture of innovation, collaboration, psychological safety and excellence.

· Initiatives: Develop and lead the executive LinkedIn communication strategy and an Employee-generated social media program.

· Influencer & Creator Relationships: Establish a core team of affinity creators, conceptualizing and executing compelling campaigns and partners that align with brand values and resonate with our target audiences.

· Performance Analysis: Regularly analyze social media performance metrics, generate insights and adjust strategies accordingly to optimize engagement, reach and conversion rates.

· Community Engagement: Cultivate and nurture a vibrant online community by actively engaging with followers, addressing queries, partnering with Customer Care for servicing issues and leveraging user-generated content to strengthen brand loyalty and interest.

· Cross-functional Collaboration: Collaborate closely with internal teams such as Marketing, PR, Advertising, External Affairs and eCommerce to ensure alignment of social media initiatives with broader business and brand objectives.

· Stay Up-to-Date: Stay abreast of industry trends, emerging platforms, and social media best practices to identify opportunities for innovation and growth.

· Proven experience in social media management, in a leadership role within a large brand.

· Strong understanding of social media platforms, analytics tools, and content management systems.

· Demonstrated success in developing and executing influencer marketing & creator campaigns.

· Exceptional leadership, communication, and interpersonal skills.

· Analytical mindset with the ability to derive actionable insights from data.

· Bachelor’s degree in marketing, communications, or related field. AT&T will consider for employment qualified applicants in a manner consistent with the requirements of federal, state, and local laws.

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It is the policy of AT&T to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, AT&T will provide reasonable accommodations for qualified individuals with disabilities.