Assistant OPS director -Sales & Brand growth - Chick-fil-A
Richmond, VA 23235
About the Job
Overview of Role
A servant leader with a deep understanding of and love for our Guests, who develops and executes a strategic marketing vision that amplifies both Sales and Brand Growth in the local restaurant and community.The role is to partner with the operator to plan and execute sales building activities that will build relationship, which will increase customer count, check average and outside sales. Maximizing time spent managing marketing-related activities for the purpose of Growing sales and building the brand, while improving the Operations excellence from Customer aspect in side the store. The individual will manage, execute and grow the ADP, Catering , Marketing & Mobile App
We are looking for Leaders who are: Skills and Qualities
- Growth Minded
- Resourceful
- Ability to successfully start and complete projects in a timely and efficient manner
- Builds and maintains relationships with community members
- Self Starter
- Understands the importance of budgeting and can stick to a budget
- Good stress management skills
- Good interpersonal and communication skills (a person of influence)
- Detail-oriented
- Outgoing and friendly
- Takes initiative
- Disciplined and well organized
- Affinity for sales and marketing
- Flexible schedule
- Results oriented
- Strong time management
Responsibilities
Some responsibilities may be shared by other leaders as determined by the Operator.
- Creating and executing a strategic marketing plan on weekly , montly & yearly basis that spurs sales and brand growth for the restaurant (i.e., increase transactions,check averages, outside sales)
- Improve FOH operations to improve efficiency & customer experience
- Strengthening the restaurant’s digital & social presence to build emotional connections with Guests and escalate reach & awareness
- Building, teaching, and developing the broader restaurant team’s marketing mindset
- Partnering with the Operator & Directors to strategically lead and grow the business
- Learning and living the Chick-fil-A Way (e.g., culture, values, mission, etc.)
- Directing the team to deliver on the growth strategy’s objectives and initiatives
- Collaborating with Operations to understand capacity, design solutions, and develop an effective restaurant
- Developing and leading systems to ensure the healthy growth of sales (i.e., training Team Members to personalize orders, following up with catering Guests, etc.)
- Managing the budget, including donation allotments and digital offers, to maintain business costs
- Providing weekly sales reports to the Executive Leadership Team
- Establishing & execution of staple restaurant events (i.e., Daddy Daughter Date Night)
- Analyzing Guest data, data trends, and key performance indicators (KPIs) to track and evolve marketing strategy
- Carrying out a Customer Relationship Management (CRM) program with those who frequently engage with the catering business
- Continuing to learn and grow professional skillset while simultaneously elevating the team’s mindset
- Supporting the Operations team during rush hours, catering events and per business needs to ensure operational excellence in store
- Developing and maintaining strong relationships with key influencers in the community to increase brand awareness and sales
- Work closely with operations and kitchen staff to ensure the Restaurant has all food and paper goods needed to prepare upcoming catering & ADP orders.
- Establish ADP locations and perform setup and sales
- Ensure all catering , ADP events are being delivered in timely manner with exceptional quality
- Ensure the catering , ADP, Trailer & catering vehicle, equipment and catering area in the Restaurant are clean and organized and Counted
- Create and maintain documentation around all Restaurant catering, ADP & marketing procedures. Create a training program for new Team Leaders and all Team Members involved in catering.
- Continuously evaluate all Customer experiences, and create a culture of continuous improvement and communicate operational improvement ideas to Operator.
Our Benefits Include:
- A fun work environment where you can positively influence others
- Flexible scheduling (and closed on Sundays)
- Learning first-hand from an experienced Operator and Restaurant Leaders
- Intentional growth and development to help you reach your professional goals
- Scholarship opportunities
- Competitive pay
Most Chick-fil-A® Restaurants are operated by independent franchised business owners
who make all their own employment decisions and are responsible for their own
content and policies.
Working at a Chick-fil-A® restaurant is more than a job – it’s an opportunity for teamwork and leadership development in a positive, people-focused environment. Most Chick-fil-A restaurants are locally owned and operated by independent, franchised Operators who invest in the future of their Team Members and give back to their communities.