Assistant, Marketing & PR at Spencer's

Overview

We are authentic, professional providers of fun, focused on building a Great Place To Work For All by staying true to our mission: 'Life's a Party, We're Makin' It Fun!' and 'So Much Fun It's Scary!'

At Spencer's and Spirit Halloween, we do the right thing always-integrity, fairness, respect, and transparency are our foundation. You will find our culture to be inclusive, passionate, resilient, and one that values differences and embraces all.

One Team / One Goal

We are leaders and owners of our business success. Whether it's developing new and exclusive costumes, quality testing products, or implementing technology solutions, our teams understand the value of working collaboratively to embrace change through innovation, curiosity, and thoughtfulness.

We offer a comprehensive benefits package that includes:

• Flexible work environment
• Career advancement
• Competitive base salary
• Bonus opportunity
• Vacation, Personal, Sick and Holiday pay
• Medical, Dental, Vision, Disability, Life and AD&D insurance
• 401k with a company match
• 30% merchandise discount

Responsibilities

The Assistant, Marketing & PR plays a vital role in executing comprehensive marketing and public relations initiatives aimed at enhancing brand awareness and promoting Spirit & Spencer's retail offerings. This position involves close collaboration with internal teams to ensure strategic alignment, as well as managing tracking and reporting tasks to assess the effectiveness of various campaigns. Additionally, the Assistant will engage with external stakeholders to facilitate seamless execution of PR efforts, ensuring that all initiatives effectively contribute to maintaining a positive public image and achieving organizational objectives. This role will primarily concentrate on initiatives related to Spirit Christmas, with additional involvement and collaboration on projects for Spirit Halloween and Spencer's.

• Assist in drafting press releases, media pitches, and other PR materials
• Maintain and update media contact lists, monitor and track media coverage, creating detailed reports
• Assist in outreach to influencers for collaborations, sponsorships, and partnerships, facilitate influencer agreements, timelines, and deliverables and track and report on influencer campaign performance metrics and ROI
• Assist in the development and execution of marketing campaigns by preparing creative briefs, organizing campaign elements, and coordinating materials between all key stakeholders, aiding in executing media campaigns (CTV/OTT, OOH, display advertising, etc.)
• Actively generate marketing ideas throughout campaign planning process and assist in building impactful, customer-centric marketing strategies that drive big ideas for the company
• Create and maintain daily/weekly/monthly marketing reports, analyzing and measuring effectiveness of media programs, making recommendations based on key findings
• Conduct research on industry trends, competitor activities, and target audiences
• Work with the production team to maintain diligent tracking of all marketing & PR project timelines including creative calendars, promotional cadences, project due dates, and print deadlines, as well as liaise with internal and external partners to develop and manage PR opportunities for key marketing programs
• Assist in maintaining the Spirit brand standards along with partner brand standards\u2003

Qualifications

• Bachelor's degree; or two years related experience and/or training; or equivalent combination of education and experience
• Proficient in MS Office including Excel, Word, and PowerPoint, with knowledge of traditional marketing programs and the ability to measure KPI's
• Practical experience with all current social media platforms
• Strong communication and collaboration skills along with excellent attention to detail, proofreading, organization, time-management and multi-project prioritization skills
• Strong sense of urgency, drive, and passion to take ownership of all projects
• Retail and/or customer service experience with an interest in Halloween, Christmas, pop-culture, music, and teen lifestyle is a plus