Assistant Manager, Digital Marketing - Email (Ann Taylor & LOFT) - Premium Brands Services, LLC

About us

KnitWell Group, a specialty retail operating company, comprises some of the most iconic brands in America – Ann Taylor, Chico's, Haven Well Within, Lane Bryant, LOFT, Soma, Talbots, White House Black Market. Individually, our brands are unique and strong. Together, we are powerful.

 

Our common thread is our commitment to create exceptional products, provide memorable experiences, and achieve superior results. Our associates are innovators who thrive through collaboration and are dedicated to excellence. At the heart of it all are the customers we serve. We are dedicated to creating fashion that not only looks good but also makes our customers feel good.

 

About the role
The Assistant Manager of Customer Marketing will be responsible for the tactical execution and optimization of all customer retention channels across Email, SMS and Direct Mail in partnership with internal and external teams. This is a highly visible, fast-paced, hands-on role, as these channels touch the most senior members in the organization. Strong attention to detail and the ability to recognize and prioritize key, time sensitive projects, will be crucial for success. This position is highly collaborative and requires working with multiple cross-functional partners including members of the Creative, Brand Marketing, Planning, Merchandising, and Customer Relationship Management teams.

The impact you can have

• Execute on the strategic plan to enhance the customer journey, while reaching overall business goals for new, retained & reactivated clients.
• Manage executional process from start to finish with keen focus & attention to detail:
  • Maintain program calendar across Email, SMS and Direct Mail
  • Keep track of store set and promotional launches
  • Manage creative briefing process and provide guidance on asset development based on performance and market insights.
  • Proof assets to ensure content follows channel best practices, legal guidelines and fulfills business objectives. 
  • Asset trafficking, campaign builds & QA for Email, SMS and Direct Mail campaigns
• Oversee campaign launches with keen attention to detail on all deployments (proofing, scheduling, deployment monitoring and performance analysis)
• Produce daily & weekly channel reports with insights to be shared with leadership.
• Contribute to a test and learn team environment and focus on new creative strategies to engage the client both online and offline through digital marketing channels.
• Keen understanding of martech tools, audience segmentation and other executional best practices.
• Collaborate with agencies and other partners, i.e., Bluecore, Attentive, to manage digital campaigns
• Gain understanding of various digital analytics tools & methods (i.e. multi-touch attribution, last click & platform reporting sources), connecting the performance to client engagement.
• Collaborate with cross functional teams including CRM, Brand Marketing, E-commerce Analytics, Digital Merchandising, Organic Social, Loyalty/Credit Marketing & Creative & Project Management

You’ll bring to the role

• Bachelor’s degree (Marketing preferred)
• 1-2 years digital marketing experience preferred
• Demonstrated project management experience working with cross-functional teams required
• Experience working with email service provider (ESP) is a plus
• Must have an acute attention to detail and ability to multitask accurately and efficiently
• Adaptable, highly detail-oriented, and responsive; able to perform in a fast-paced, rapidly changing environment
• Strong listening and communication skills with the ability to gain alignment and problem solve collaboratively to achieve goals
• Team player with demonstrated ability to work effectively with multiple cross-functional teams
• Energetic with a proactive and positive attitude
• Takes initiative to generate ideas to drive business and contribute to organizational effectiveness
• Strong analytical skills and clear understanding of financial measurements
• Results Oriented - strives to hit metric-driven goals and searches for the right solutions for both the client and the company
• Ability to turn analysis into action, execute to timelines and provide timely solutions

Benefits

• You will be eligible to receive a merchandise discount at select KnitWell Group brands, subject to each brand’s discount policies.
• Support for your individual development plus opportunities for career mobility within our family of brands.  
• A culture of giving back – local volunteer opportunities, annual donation and volunteer match to eligible nonprofit organizations, and philanthropic activities to support our communities.*  
• Medical, dental, vision insurance & 401(K)* 
• Employee Assistance Program (EAP)
• Time off – paid time off & holidays*
• The target hourly  range for this role is: $24.04 – 26.44/hr* (50,000 – 55,000)

*Any job offer will consider factors such your qualifications, relevant experience, and skills. Eligibility of certain benefits and associate programs are subject to employment type and role. 
 

This position works in a hybrid model, with 1day per week worked in the New York City location and 4 days per week worked remotely. 

#LI-AM1

 

Location:

Times Square Tower-ANN-New York, NY 10036

Position Type:

Regular/Full time

 

Equal Employment Opportunity

The Company is committed to hiring and developing the most qualified people at all levels. It is our policy in all personnel actions to ensure that all associates and potential associates are evaluated on the basis of qualifications and ability without regard to sex (including pregnancy), race, color, national origin, religion, age, disability that can reasonably be accommodated without undue hardship, genetic information, military status, sexual orientation, gender identity, or any other protected classification under federal, state, or local law. We do not discriminate in any of our employment policies and practices. All associates are expected to follow these principles in all relationships with other associates, applicants, or others with whom we do business.