Assistant, Experience and Site Merchandising - Contract at TalentBurst, Inc.

Title: Assistant, Experience and Site Merchandising
Location: Hybrid in Philadelphia PA 19109
Duration: 2+ Months
Shift: M- F (9-5)

Description:

• Fame House, Clients US eCommerce division, is looking for a Assistant, Experience & Site Merchandising to provide support on frontend customer experience & optimization.
• This person will support the Experience & Site Merchandising leads and the broader cross-functional team to develop & execute strategies to improve customer conversion, acquisition & retention rates.
• Daily tasks include preparing analysis with insights and recommendations and keeping project management systems up-to-date.
• The ideal candidate is a detail-oriented team player ready to learn in a fast-paced environment at our office in Philadelphia, PA.

Looking for:
Support eCommerce experience & site merchandising efforts for our roster of stores, including:

• Front-End Experience & Site Merchandising:

• Use sales data & fan insights to inform store merchandising (e.g., product placement, categorization).
• Deploy upsell & cross-sell tactics to increase average order value.
• Enable product discovery by leveraging evergreen categories (e.g., best sellers, new arrivals) and curated experiences (e.g., thematic collections, shopping guides).
• Merchandising third-party sales channels like Spotify.

• Campaign & Promotion Strategy:

• Assist with the creation of promotional strategies around new music and merch releases.
• Support evergreen store campaigns around key moments (e.g., holidays, events, anniversaries).
• Use tried and tested eCommerce drivers (e.g., discounts, gift-with-purchase programs, free shipping) to incentivize sales.
• Use bespoke content for artists or brands (e.g., blog posts, videos) to increase traffic and engagement.
• Leverage social commerce and 3rd party sales channels (e.g., Instagram Shopping, YouTube Merch Shelf, etc.) to meet customers where they are.

• Customer Acquisition & Retention:

• Support lead generation & customer acquisition programs (e.g., early access, sweepstakes).
• Work with the Audience and Paid Media teams on segmentation, targeting (e.g., triggered email flows, retargeting) and customer journeys that deepen the fan-to-artist connection.
• Support retention and loyalty tactics (e.g., personalized product recommendations, rewards programs) to increase Customer Lifetime Value (CLV).

• Performance Analysis & Optimization:

• Track, analyze & report performance to drive optimizations and inform planning & strategy.
• Create reports to provide to labels and rights owners.
• Gather customer feedback through surveys & social listening.

Bring your VIBE:

• 1-2 years working in marketing or related fields (college courses or internship or experience is OK).
• Excellent communication and interpersonal skills (verbal and written).
• Strong work ethic, highly motivated, upbeat personality, team player, no ego.
• Tech-savvy, strong computer/internet/research skills
• Passionate about music and a solid understanding of fandom.
• Strong passion or interest in eCommerce.
• Strong critical thinking skills.
• Ability to multitask and prioritize under tight schedules while maintaining the production of high-quality work
• Self-accountability to follow through with proper, consistent updates to stakeholders.
• Strong attention to detail.
• Understanding and working knowledge of analytics and reporting.

A plus, but not required:

• Experience in the entertainment industry
• CRM/Email marketing experience
• Understanding of UX principles and consumer behavior
• Frequent online shopping
• Project management experience
• Experience with Shopify
• Basic Photoshop skills

#TB_EN