Assistant Director, Product Promotion at Northwestern Mutual
Milwaukee, WI 53205
About the Job
At Northwestern Mutual, we are strong, innovative and growing. We invest in our people. We care and make a positive difference.
Summary:
The Assistant Director Product Promotion has experience in the Insurance industry (specifically Permanent Life Insurance, Annuities and Disability Insurance) and is passionate about helping Northwestern Mutual’s (NM) Field gain conviction in the company’s suite of risk products, driving the confidence they need to present our products as solutions to consumer needs. This role will be responsible for merchandising NM risk products to the Field by showcasing their unique value and how they deliver better outcomes for advisors’ and their clients.
Primary Duties & Responsibilities:
- Product Promotion Strategy: Plan and implement promotion strategies to support the marketing of NM products and maximize product conviction. Partner with the Risk Product, Planning, Wealth and Sophisticated Planning Strategies (SPS) teams to define the fact base for NM product value for your prescribed product lines (PLI, Annuity, DI, LTC), identify the concepts that will have the most impact on field conviction and ultimately on lives and premium growth. These include, but are not limited to, the individual value of the risk product, value vs. competition, and value as part of an integrated financial plan.
- Content: Develop and execute communications to highlight the competitiveness of NM products, ensuring content aligns with sales and business objectives. Create content that will educate the field about the value of your assigned NM product with novel approaches to presenting how risk products improve consumer outcomes and outperform alternatives including competitive risk products in support of Sales Strategy and the needs of the Sales Execution team. Evaluate effectiveness of promotion plans through sales and response analysis; adjust strategies to drive optimal outcomes.
- Partner with product development: Along with the VP, Sales Growth and Operations, represent the Field’s point of view (and by extension their clients) in the product development process leveraging insights from the Sales Analytics and Insights team and the voice of the Field through co-creation and consultation with members of the Sales Execution team.
Qualifications:
- Bachelor’s degree with an emphasis in sales, marketing/communications, business or related field
- Minimum 7 years of proven experience in a professional sales, marketing or communications setting; financial planning industry, experience in the insurance industry is required.
- Must have experience working with a sales team to drive results.
- Business acumen: the ability to come in, quickly understand the business and drive positive outcomes is critical
- Results-driven focus with ability to use data intelligence to influence decisions and refine strategies.
- Organization skills: demonstrated superior ability to manage multiple complex, time sensitive projects in fast-paced environment
- Customer (advisor is the customer)-Focus Thinking: able to generate strong excitement with new and unique project ideas and programs that keep the client as center focus
- Critical Thinking: Demonstrated skills in problem-solving, listening, planning and thought leadership
- Leadership: Ability to negotiate, influence, and build credibility and strong partnerships in matrixed organization across business functions and levels
- Business Communication Skills: Excellent written and verbal communication skills for internal collaboration and development of consumer/client communications
- Adaptability: thrives in an environment of ambiguity, innovation and ongoing change
- Desirable: Knowledge and experience in the financial planning and insurance business is required with understanding of NM’s product suite preferred.
Compensation Range:
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Northwestern Mutual pays on a geographic-specific salary structure and placement in the salary range for this position will be determined by a number of factors including the skills, education, training, credentials and experience of the candidate; the scope, complexity as well as the cost of labor in the market; and other conditions of employment. At Northwestern Mutual, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. Please note that the salary range listed in the posting is the standard pay structure. Positions in certain locations (such as California) may provide an increase on the standard pay structure based on the location. Please c lick here for additional information relating to location-based pay structures.
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We are an equal opportunity/affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender identity or expression, sexual orientation, national origin, disability, age or status as a protected veteran, or any other characteristic protected by law.
If you work or would be working in California, Colorado, New York City, Washington or outside of a Corporate location, please click here for information pertaining to compensation and benefits.
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We’re excited about the potential people bring to Northwestern Mutual. You can grow your career here while enjoying first-class perks, benefits, and commitment to diversity and inclusion.
- Flexible work schedules
- Concierge service
- Comprehensive benefits
- Employee resource groups