Assistant Director of Transfer Admissions - Augsburg University

Augsburg University has maintained a strong academic reputation defined by excellence in the liberal arts and professional studies since 1869. A safe and welcoming campus in the heart of Minneapolis, Augsburg offers undergraduate and graduate degrees to nearly 3,200 diverse students.

Augsburg’s mission is to educate students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings.

Augsburg invites individuals who share our mission and commitment to intentional diversity, equity, inclusion and belonging to join our community.  In particular, Augsburg invites BIPOC, LGBTQIA+, individuals with disabilities, women, veterans and those from underrepresented or marginalized backgrounds are encouraged to apply. 

Strategic Enrollment Management (SEM) at Augsburg University 

The Strategic Enrollment Management (SEM) division includes four uniquely equipped teams: Undergraduate Admissions, Graduate Admissions, SEM Operations, and Financial Aid.

Vision: The SEM division’s vision is to be a belonging organization that builds deeper relationships, changes systems, and dismantles the tenets of white supremacy and oppression in higher education enrollment management.

Mission: Our SEM mission is to meet every student where they are with authentic presence, outreach, and engagement. Our nationally recognized Augsburg Applies to You platform supports this mission through direct admissions, success coaching, and fostering academic belonging for students prior to matriculation. We exist to deliver enrollment results, innovation, service, and the essential infrastructure to attract, meet the needs of, and enroll future graduates. We are a key partner in driving sustainable enrollment growth at Augsburg towards the goal of becoming a medium-sized university with 5,000 Auggies by 2030.

Summary of Position

The Assistant Director of Transfer Admissionsenthusiastically conducts personalized student engagement for all stages of the enrollment decision making journey. The counselor is responsible for recruiting prospective students and developing deeper student coaching relationships informed and measured by data analytics and results.  The Assistant Director manages an assigned territory, provides support for other counselors, facilitates staff training related to University messaging and positioning, and occasionally manages student-employee projects and outreach.  This position primarily works with incoming transfer student populations and will occasionally support first-year student recruitment and events.

Primary Responsibilities

65% of timespent on direct student engagement:

• Conduct recruitment, yield, and anti-melt activities throughout the entire enrollment cycle.
  • Conduct student interviews and presentations (on and off campus). 
  • Conduct routine cultivation outreach and response (phone, text, social media, email).
  • Conduct in-person and virtual recruitment activities i.e. online and in-person events, chat, social media, video, etc.
• Evaluate admission applications and make admission decisions.
• Help plan, organize, and execute engaging on-campus (and off-campus) recruiting events 
• Utilize Customer Relationship Management (CRM) databases to manage communications/follow up and your capacity accountability. Serve as a student success coaching role for prospective students as part of Augsburg Power of Us program. 
• Connect and strengthen relationships with local community college advisors, counselors, faculty, and staff

35% of time spent on administrative tasks:

• Develop and manage a recruitment target audience of 1,000 – 1,500 inquiries and 150 - 200 admitted students each year.  
• Analyze recruitment data and use information to determine travel and communication plans. 
• Provide territory planning support for Admission Counselors.
• Responsibility for an assigned area of strategic priority or initiative utilizing the objective and key results framework (OKR).
• Provide/facilitate training for counselors related to University messaging and positioning.

Additional Responsibilities

• Serve on various division cross-functional teams that impact the recruitment and retention of students.
• Successfully complete Augsburg Diversity Certificate program, and Edify DEIB Posture statement. 
• Attend regular staff meetings and trainings and stay informed of institutional changes that would impact the students' experience.
• Share trends on what you are hearing from students with the wider team.  
• Provide input on recruitment strategies. i.e. the Augsburg Applies 2U/Power of US initiatives.
• Complete routine reports related to recruitment, projections, travel, and special programs. 
• Work with the rest of the admissions staff to develop the quarterly/annual recruitment plans.
• Be open to change and able to adapt to an ever evolving higher education landscape.
• Assist with other duties and projects as assigned. 

Work Environment and Physical Demands

• Flexible schedule including evening and weekend hours
• Typical work environment is an office.  Working at a desk for long periods of time.   
• Travel at various events which includes presenting.
• Regular phone and computer use. 
• Travel that includes flying and driving capability. 
• Emotional intelligence may be needed in order to effectively relate to and work with students and or families from diverse backgrounds, experiences, and occasional strong emotional reactions. 

Minimum Qualifications 

• Bachelor’s degree.
• Four (4) years of professional admissions experience.
• Enthusiasm and passion for empowering others to succeed.
• Evidence of the ability to work with persons from diverse backgrounds.
• Excellent oral/public presentation and written communication skills
• Technology experience with Microsoft Suite of products i.e. word and or excel
• Ability to think strategically, creatively, and innovatively on how to recruit and connect with prospective students now and in future admissions cycles.
• Command of  University messaging and positioning; people, programs, outcomes, policies, procedures, to authentically articulate the Augsburg student experience.

Preferred Qualifications

• Effective time management and the ability to work independently.
• Team player, effective at collaboration.
• Proven ability to achieve goals, influence others, and meet deadlines.
• Admissions/marketing experience as a professional staff, student worker, and or internship.
• Ability to speak bilingually: Spanish, Somali, Arabic or Hmong.

Benefits at Augsburg

Augsburg University offers a competitive and comprehensive total rewards program including: 

• Medical, dental and vision coverage
• A generous 403(b) matching program with an employer contributions of up to 8% upon eligibility
• Up to 100% tuition remission for employees, spouses and dependents, and participation in the Tuition Exchange program with colleges and universities throughout the US
• Generous paid time-off, including 14 paid holidays, 12 sick days, 2 community service days, and vacation of up to 22 days per year immediately upon hire
• Employer-paid STD, LTD and life insurance
• Employee Assistance Program (EAP) for all employees

Equal Opportunity and Affirmative Action Statement

Augsburg is an equal opportunity employer and does not discriminate on the basis of gender, sexual orientation, marital status, gender identity, race, age, disability, religion, national origin, color, or any other protected class.  

Augsburg University is committed to providing equal employment opportunity to all applicants and employees regardless of their race, color, creed, religion, gender, age, national origin, familial status, disability, veteran status, sexual orientation, gender identity, gender expression, marital status or public assistance status, or any other characteristic protected by federal, state, or local law. 

If you need a reasonable accommodation to complete our application process, please contact our Human Resources Department at phone number: 612-330-1058 or email: hr@augsburg.edu.