Assistant Director of Marketing at New York State Bar Association

The New York State Bar Association, a non-profit professional organization based in Albany, NY, is seeking an Assistant Director of Marketing. The Assistant Director of Marketing oversees the Association’s marketing functions and is responsible for directing the planning and implementation of the Association’s marketing communications initiatives and providing a long-term strategy for the Association’s marketing efforts. The Assistant Director works with the Senior Director of Membership Development, department heads, and members of the Association.

A bachelor’s degree in marketing, communications, English, or advertising is required. A master’s degree is preferred. A minimum of five years of experience in marketing, communications or advertising management, including supervisory experience, for major service organizations is required. Extensive experience in creative development, including copy writing, launch marketing, and related production; thorough knowledge of, and experience with, survey planning, implementation, and analysis; demonstrated experience managing SEM, SEO, and social marketing campaigns as well as strategic planning for all digital channels are required. Well-developed team building and personal communication skills are also required. Experience with volunteer member-based, non-profit organizations is preferred. Proficiency in the Microsoft suite of Office applications, Basecamp, and Hubspot, and certification in Google AdWords are required. Experience marketing on-site as well as virtual marketing events is required. Excellent writing, verbal and presentation communication skills, and the ability to travel are required.