Assistant Director- Marketing & Communications- UH Student Health Center - University of Houston

Organization

Assists in directing and implementing comprehensive marketing and communication programs for a college or division. Responsible for the development and implementation of marketing and communication plans.

1. Manages comprehensive marketing and communication programs, including research strategy and execution, designed to support the college or division's strategic goals and objectives.
2. Develops and implements strategic marketing and communication plans to advance the college or division; directs marketing, branding and image building campaigns and efforts to increase awareness and enhance the overall image.
3. Participates in strategic planning, market research and service effectiveness initiatives.
4. Assists in departmental operations, including management of staff, planning and administration of budget and resources.
5. Coordinates events and programs that engage and educate the campus community on college or division initiatives.
6. May provide leadership and serve as a resource for a college or division regarding successful marketing activities, techniques and methods.
7. Stays informed of best practices in integrated marketing, brand messaging and current market trends in higher education, and translates that understanding into successful strategic marketing for the college or division.
8. Directs the strategic marketing, branding and content of college or division web sites.
9. Performs other job-related duties as required.

EEO/AA

Summary

The Assistant Director of Marketing and Communication will serve as the lead for marketing and communications for the Student Health Center, as well as taking a leadership role with a team of individuals in a collaborative approach to marketing and communications for the Health and Wellbeing Team (including UH Wellness, Counseling and Psychological Services, Cougars in Recovery, Campus Recreation, and Justin Dart Jr. Student Accessibility Center).

Job Duties

·Brand

• Develop and oversee the implementation of a brand strategy for the Health and Wellbeing Team (HWB Team) that balances high level consistent messaging, as well as promoting specific programs and services while maintaining that brand thread.
•       Ensure alignment with the Division of Student Affairs and University Marketing and Communications branding and ensure compliance with standards.

·Marketing/Communications Plan

•        Lead the development and implementation of a comprehensive marketing and communication plan for the HWB Team in collaboration with the HWB
•        Leadership Team (department Directors and AVP) and others holding marketing and communications responsibilities in the departments.
•        Continue to refine and implement the three-level model of marketing and communications for the HWB Team that includes University level messaging,
•        HWB overarching level messaging, and department/program level messaging.

·Campaigns

•        Oversee the development and execution of HWB marketing and communications campaigns that may include one or more of the following purposes: health and wellness education (why and how to be well), awareness, promotion, engagement, caring, and celebration.
•        Apply best practices in health and wellness education and promotion including social norming.
•         Ensure a strong first impression and entry-point to HWB knowledge, including presence at New Student Orientation and other division and university events.

·     Mediums

• Lead the development and execution of strategy for deploying marketing and communications tools including websites, social media, advertising, and promotional materials.
• Oversee the design and production of marketing and communications materials including writing, graphic design, digital production, media content, printing, and other publication-related services.
• Use evidence-based strategies to determine appropriate messaging and channels for different populations and tailored to the intended audience(s).

·        Collaboration

• Cultivate partnerships with internal and external partners to ensure the success of the HWB Team’s marketing and communications strategy.
• Assist with the design and execution of strategic marketing partnerships and sponsorship programs and identify potential sponsors.

·Assessment and Story Telling

• Administer marketing assessments and contribute to departmental assessments to evaluate marketing and communications strategies.
• Maintain records and create various reports including semi-annual and annual reports.
• Gather information and ensure we tell powerful success stories of those we serve and the programs and services that are helping to create health and wellbeing at UH.

·Staffing and Resources

• Determine appropriate staffing needs for supporting marketing and communications strategies while providing opportunities for student learning and development.
• Recruit, select, supervise, and mentor student staff (interns, peer educators, graduate assistants, etc.).
• Coordinate work among HWB MarComm colleagues.
• Monitor budget and expenses, equipment inventory, supplies, promotional items, materials and make recommendation for purchases.

Bachelors and 5 years experience

Requires a thorough understanding of both theoretical and practical aspects of an analytical, technical or professional discipline; or the basic knowledge of more than one professional discipline. Knowledge of the discipline is normally obtained through a formal, directly job-related 4 year degree from a college or university or an equivalent in-depth specialized training program that is directly related to the type of work being performed. Requires a minimum of five (5) years of directly job-related experience.

Additional Qualifications Information: 
- Department is willing to accept education in lieu of experience. 

Employee Status

Job Posting