Assistant Director Marketing at University of Northern Iowa

Impact & Responsibilities: Responsible for the development and coordination of marketing campaigns and activities that serve to enhance student recruitment efforts and increase student enrollment; charged with increasing the local, state and regional awareness of the university, in addition to strengthening the overall UNI brand; oversees the University's advertising and media buys, managing the relationship with UNI's agency, in addition to analyzing data and metrics to maximize ROI; partners closely with members of the campus marketing community to ensure cohesion of marketing strategy and tactics; coordinates with the University Relations communications team to strategically boost content to targeted markets; and oversees assigned staff who manage community events and UNI's mascot program.

Requirements: Bachelor's degree in marketing, management, business, communications, or related field; at least five years of combined experience in digital analytics, brand development, and/or marketing/communication campaign development and planning; and experience with CRM tools.

Preferred: Master's degree; experience with Salesforce and/or Datorama; budgeting experience; and experience in marketing special events/outreach coordination.

UNI actively seeks to enhance diversity and is an Equal Opportunity/Affirmative Action employer. The University encourages applications from persons of color, women, individuals living with disabilities, and veterans. All qualified applicants will receive consideration for employment without regard to age, color, creed, disability, ethnicity, gender identity, genetic information, marital status, national origin, political affiliation, pregnancy, race, religion, sex, sexual orientation, veteran or military status, or any other basis protected by federal and/or state law.

The University offers an excellent benefits package including a vacation plan, employer sponsored retirement plans, health and dental insurance, and life and disability insurance. Benefits package details can be viewed at uni.edu/jobs/why. Application materials received by Wednesday, June 19th will be given first consideration. For more information or to apply, visit http://jobs.uni.edu. Criminal and other relevant background checks required. UNI is a tobacco free campus.