Asian Player Development Executive - Harrah's Northern California

Job Summary:

As a Player Development Executive, you will be responsible for acquiring new VIP/VVIP customers. Candidates should be results driven, with skills in building and leveraging a powerful internal and external network. The Player Development Executive will establish connections with customers to drive business. You are expected to be well informed about the our industry and our competition, and be confident in your ability to meet goals set forth by the management team.

The ideal candidate for this position will be self-motivated and entrepreneurial, and committed to personalizing interactions to drive performance. To be best positioned to succeed, candidates should have a keen sense of personal ambition, excellent communications skills, and the ability to engage others to commit to action.

This person must have an innate passion for customer care and an extensive leadership background in delivering outstanding customer service and sales results.

Qualifications:

• Three to five years experience casino/hotel, customer service, host or other account management experience required.
• Must be Bilingual in Mandarin – Cantonese - Vietnamese – Korean or any combination of these languages.
• College degree in Marketing, Hotel or Business preferred but not required. 
• Must be able to get along with co-workers and work as a team. 
• Ability to think independently in making decisions to maximize customer service experience and program profitability.
• Ability to effectively manage time and perform multiple tasks simultaneously.
• Excellent interpersonal, communication, problem solving and analytical skills required.
• Must have excellent customer service skills.
• Must have a systematic and process-oriented mindset to ensure seamless end-to-end customer experiences. 
• Excellent networking abilities.
• Avid member of the local community, including commercial and industry awareness.
• Must present a well-groomed professional appearance.
• Must be able to listen and respond to visual and aural cues.
• Must have excellent oral and written communication skills.

• Computer literate in all systems used by Casino Marketing such as SMART, RTCM, AS400 and Microsoft office preferred. 
• Must be resourceful and highly motivated in seeking out new VIP opportunities. 
• Must be able to work effectively across all departments. 
• Must be willing to adhere to all California and tribal gaming regulations and guidelines. 
• Must be willing to work any shift and any day when necessary. 
• Must be able to work extended hours during special events, including limited overnight travel.

ESSENTIAL JOB FUNCTIONS:

• Responsible for generating casino revenue through development of VIP accounts while maximizing existing revenue streams utilizing our active databases and implementing creative marketing programs.
• Responsible for targeting, developing, and assessing new business relationships.
• Clearly communicates programs/services to necessary people, seeks their support and keeps them informed of changes that may impact the business.
• Effectively delivers required sales targets.
• Maintains relationships with VIP guests through personal contact by phone and in person with the ultimate goal of maximizing gaming revenue goals as set by the management team.
• Significant amount of time customer facing; participating in special events and social functions.
• Anticipates, responds to and consistently meets or exceeds the needs of guests including, but not limited to, transportation and accommodation arrangements.
• Plans and creates events and community opportunities to drive awareness and greet potential customers.
• Responsible for complete data entry of player information, contacts, letters, phone calls into the gaming systems.
• Increases market share and company profitability in accordance with all gaming regulations. 
• Develops and promotes special events with target areas as directed. 
• Makes reservations for high-end guests as appropriate. 
• Represents management at special events and promotions. 
• Greeting and hosting of high-end customers, and maintains the highest levels of courtesy, friendliness and hospitable attitude throughout. 
• Tracks guests’ visits, arranges transportation and accommodations and provides complimentaries according to established guidelines. 
• Travels to various markets to meet new potential high-end players. 
• Keeps informed of competitive promotional methods. 
• Establish, coordinates, and leads both on and off-property VIP events.
• Handles difficult guests and situations in a calm, professional and prudent manner.
• Fully empowered with comping authority.
• Fully complies with all applicable rules, regulations, laws and policies, and conducts themselves with highest levels of integrity and honesty.

• Complies with and upholds company expectations including Code of Commitment, policies, procedures, industry regulations, department goals and business strategy.  

Physical, Mental & Environmental Demands:

• Must be able to continuously maneuver around office and casino. 
• Must be able to move quickly around property. 
• Must be able to bend, crouch, kneel, twist and work at a desk. 
• Responds to visual and aural cues. 
• Must be able to work independently and proven to be self-motivated. 
• Must be able to speak, read, write and understand English. 
• Must have the manual dexterity to operate a computer and other necessary office equipment. 
• Must be able to respond calmly and make rational decisions when handling guests’ needs. 
• Must be able to tolerate areas containing second hand smoke.

            Harrah’s reserves the right to make changes to this job description whenever necessary.