Art Director - Petite Plume

About Petite Plume

Petite Plume is a high growth luxury sleepwear company sold primarily DTC with a presence in nearly 500 points of sale including Neiman Marcus, Maisonette, Nordstrom and more! We believe in empowering people and opening doors for new opportunities. We value our teams and want them to grow with us. If you're looking for a place that values hard work, strong relationships, and diverse ideas – all while having fun together – Petite Plume is the place for you!

The Role and your Impact

The mission of the Art Director at Petite Plume is to elevate the brand's visual identity through original, impactful creative across digital, print, and other brand touch points. This pivotal role shapes the brand's storytelling, ensuring that every element reflects our strategic positioning and unique differentiation.

The ideal candidate will possess a versatile creative skill set, with substantial experience in photoshoot direction, e-commerce web design, and layout and graphic design across all platforms. Their keen eye for detail and design aesthetics will ensure that all creative outputs align seamlessly with the brand's vision.

Create Impactful Brand Campaigns

Concept, plan and execute seasonal campaigns and photoshoots that reflect the brand's visual identity and drive engagement across all touchpoints.

Develop Cohesive Multichannel Design Solutions 

Implement seasonal campaign assets into campaign design toolkits, ensuring a seamless and elevated user experience across all channels.

Refine and Elevate Brand Voice and Storytelling 

A strong background in storytelling and a keen eye for copy is essential to guide and maintain the brand voice, ensuring it remains consistent, authentic, and elevated.

Foster Creativity and Team Leadership 

Strong collaboration skills and effective team management are key, ensuring the candidate can inspire, guide, and bring out the best in their team while maintaining seamless cooperation across the organization.

What Experience You'll Need 

• 8+ years of experience in design related field preferably within the fashion and retail industry 
• 4+ years of experience in a Senior Design or Art Director role, with demonstrated expertise and active involvement in photoshoot production. 
• 4+ years of experience managing internal teams of 2 or more as well as freelancers across disciplines such as design, copywriting, photo, and video editing.
• Experience with Direct to Consumer brands in the luxury, retail and fashion industry strongly preferred.
• Experience with all aspects of photoshoot production; mood board and shot list creation, on-set art direction, and oversight of post production processes such as retouching, video editing and asset management. 
• Minimum Bachelor's degree in Art, Graphic Design or Related Field.
• Adobe Creative Suite (Photoshop, InDesign, Illustrator, Bridge, Lightroom).
• Experience using Figma a plus.

What Will Make You Successful 

• Always brings a strategic mindset and a research-driven approach.  
• A solid foundation in layout, drawing, colors, typography and art direction. 
• Ability to come up with creative solutions that fully align with project objectives. 
• A strong awareness of current trends and a deep understanding of cultural, fashion, and global influences to keep the brand relevant and forward-thinking. 
• Working ability to translate brand strategy into beautiful creative solutions across all brand touchpoints. 
• Demonstrated history of creating original ideas that pushes brands further. 
• Foundational knowledge of Google Suite Apps (Docs, Sheets, Slides, etc.) 
• Ability to present concepts to internal teams, non-designers and executive teams.
• Proactive, self-starter with a resourceful, startup mentality, ready to take initiative and adapt in a dynamic environment.

Our Benefits

• Competitive salary
• 3 weeks PTO + 3 sick days
• 11 paid federal holidays
• A 401K and company profit sharing plan after one year of tenure
• Generous health, dental and vision insurance for you and your dependents
• Half-day “Summer Fridays” from Memorial Day to Labor Day
• 50% employee discount on petite-plume.com
• A remote-first culture: work from anywhere within the United States
• An inclusive, collaborative and dynamic work environment
• Opportunity to work at a company growing exponentially year over year
• Company offsites 1-2x a year for in-person collaboration and team building