Art Director, Campaign Team, Devices and Services Marketing - Google
New York, NY
About the Job
This role may also be located in our Playa Vista, CA campus.
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Los Angeles, CA, USA.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- A portfolio of creative work.
- 5 years of experience working in a creative discipline (e.g., writing, filmmaking, video editing, design, art direction, photography, etc.).
- 5 years of experience as a design creative at an agency or corporate environment.
Preferred qualifications:
- A broad portfolio of integrated campaign work across channels from TV, Social and digital.
- Experience at a digital agency, in-house product team at a leading brand, or in a product development company or startup.
- Experience of graphic design, branding, photography, and art direction as it pertains to print, digital, and motion.
- Ability to demonstrate new thinking around storytelling and how it is weaved in through-the-line integrated campaigns.
- Ability to work in an ambiguous environment and communicate varying points of view to peers, cross-functional stakeholders, and executive leaders.
About the job
As a Creative in Marketing, you bring visual, design, written and experiential acumen to Google products and services, presented across all major media, content, channels, and experiences. You have the ability to perform your role in a flexible, ever-changing environment and must be open to new influences and inspiration. You will work with a deeply cross-functional team and inspire a team of vendor partners by sharing ideas and developing effective solutions to generate multiple concepts supporting all forms of major media. You will be equally comfortable making; rolling up your sleeves and designing, mocking, writing, or prototyping; showing, not telling. Above all, you will inspire and lead by example by making the most of every opportunity to develop breakthrough creative, consistent with the Google Marketing brand, and be able to take and provide clear direction and creative feedback that pushes work forward.
As an Art Director on the Campaign Team, you’ll work closely with creative leadership, other designers, copywriters, project managers, cross-functional team members and external vendors to concept and execute high visibility, high profile product launch and commerce experiences for Google devices and service marketing, Retail Campaigns and evergreen work. You will work closely with large cross-functional team members to ensure that the solution is right for the customer, the brand and the business.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Drive creative excellence through the craft, a mindset of making/prototyping, with art and copy working together.
- Deliver detailed execution and a keen eye for detail. Clearly communicate ideas and can express the rationale behind design decisions.
- Be responsible for creating and executing elegant and compelling campaigns for product launches, retail campaigns across a portfolio of products.
- Build relationships with cross-functional partners to ensure seamless integration of marketing efforts with overall business goals.
- Stay attuned to emerging marketing trends, technologies, and consumer behaviors. Identify opportunities to leverage these insights for competitive advantage and drive innovation in marketing campaigns.