Area Sales Manager - Pinhook Bourbon

The Area Sales Manager is responsible for driving sales growth, developing strong relationships with key on and off-premise accounts, and developing relationships with distributor sales teams in their geographic territory. The ideal candidate will have a passion for the spirits industry, excellent communication skills, and a focus on exceeding expectations with their account partners. 

We pride ourselves on taking a different approach, both to our products and to our path to market. Therefore, the Area Sales Manager will think about how to break from the norm in ways representative of the brands, not just what’s been effective historically within this segment of the spirits industry; creativity and experimentation are both celebrated and expected.

Responsibilities

Priority Account Management & Activation

• Expand brand distribution into high-potential new accounts, on and off-premise
• Frequently call on and support high-priority on and off-premise accounts in and around designated market and establish Pinhook as a partner to those accounts
• Develop prospective target account lists with support from the Pinhook team, distributors, and personal networks
• Train account staff on Pinhook’s brand story and attributes
• Create, source, and activate events (as allowed by law) to generate brand awareness, engagement, and trial (working closely with the marketing team)
• Implement strategies to increase case volumes in designated market area
• Manage distribution of point-of-sale materials in designated market area
• Merchandise products according to brand standards

Distributor Engagement, Market Awareness, & Administration

• Establish and maintain strong relationships with distributor representatives and managers in designated market to achieve results and identify sales opportunities
• Support development and implementation of distributor programming
• Use data to assess performance and identify opportunities for distributor focus 
• Partner with distributors to accomplish annual goals and targeted initiatives
• Capitalize on opportunities to educate distributor sales teams (e.g., GSMs, tastings) by participating or bringing in other Pinhook resources to do so
• Participate in quarterly business reviews
• Identify trends and opportunities in designated market and communicate with the Pinhook team
• Solicit feedback from accounts and partners to help shape products, education, and marketing
• Track and maintain compliance with market budgets
• Document all encounters with accounts in ViP Karma, following Pinhook standards

Qualifications

• An entrepreneurial spirit with passion, ambition, and attention to detail required to drive commercial success
• Quantitative and results-driven mindset with an ability to translate investments in their market into positive outcomes
• Strong interpersonal and relationship-building skills, with an ability to motivate and inspire others in a collaborative team environment
• Excellent verbal and written communication skills, as well as an ability to accurately and effectively present products and brand stories
• 5+ years in a sales role in the alcohol beverage industry

To apply, please send a resumé and cover letter to people@pinhookbourbon.com.

EEO Statement

Pinhook Bourbon is dedicated to fostering an inclusive workplace environment where all individuals have equal opportunities. We value talent, skills, and potential, and strive to create an atmosphere that promotes diversity and equality.