Area Revenue Optimization Manager - Sheraton Hotel

Scope of Position:

The Area Revenue Optimization Manager (ROM) works with the Hotel’s Revenue Optimization Team and is responsible for maximizing all revenues of the hotel.  Collaborating with the GM, DOS and the Revenue Optimization Team, the ROM sets strategies to achieve the financial targets of the hotel.  The ROM proactively identifies all future revenue opportunities, alerting sales to need times, and in turn maximizing rates and inventory during high demand times.  The position is property based, and manages multiple hotels.

 

Position Responsibilities and Qualifications:

Education & Experience:

· High School diploma or GED certification and/or experience in a hotel or a related field preferred.

· Previous Department managerial experience preferred.

· Strong Microsoft Office Suite skills and financial knowledge required.

· Alcohol awareness certification required.

Physical Demands:

· Long hours sometimes required, including nights and weekends.

· Light work -Exerting up to 20 pounds of force occasionally, and/or 10 pounds of force frequently and/or constantly to lift, carry, push, pull or otherwise move objects.

 

Required Competencies

·          Must be able to convey and present information and ideas clearly, both oral and written.

·          Must work well in stressful, high-pressure situations.

·          Must be able to evaluate and select among alternative courses of action quickly and accurately.

·          Must be effective in handling problems in the workplace, including anticipating, preventing, identifying and solving problems as necessary.

·          Must be effective at listening to, understanding and clarifying concerns and issues raised by team members and guests.

·          Must have the ability to assimilate complex information, data, etc. from disparate sources and consider adjust or modify to meet the constraints of a particular need.

·          Must be able to prioritize departmental functions to meet due dates and deadlines.

·          Must be able to work with and understand financial information and data, and basic arithmetic functions.

 

Responsibilities:

·          Approach all encounters with guests and team members in a friendly, service-oriented manner.

·          Maintain regular attendance in compliance with Desert Hospitality Management (DHM) standards, as required by scheduling, which will vary according to the needs of the hotel.

·          Maintain high standards of personal appearance and grooming, which includes proper dress and correct nametag

·          Comply at all times with DHM standards and regulations to encourage safe and efficient hotel operations.

·          Must, at all times, be attentive, friendly, helpful and courteous to all guests, managers, and other team members.

·          Fulfill Manager on Duty shifts, if required, for property based out of.

·          Ensure hotel is in compliance with all federal, state and local laws, including EEOC and Wage Hour laws.

·          Comply with property policies on billing, routing, house accounts, A/R accounts, PM accounts.

·          Follow and enforce all Desert Hospitality Management credit policies.

·          Be familiar with all corporate and brand specific programs such as airline mileage, rewards points. Ensure that staff is knowledgeable in understanding and implementing corporate programs.

·          Perform other duties as requested by management.

Reporting:

a.       Monthly LNR Tracking/Blackout Dates

b.      Monthly STR, F&B STR and weekly STR reports to ensure hotel is capturing fair share in the market and revise strategy as needed to maintain hotel’s desired position

c.      Compile and distribute Desert Hospitality’s Weekly STR Analyzer

d.      Assist with completion of Desert Hospitality’s Weekly Report

e.      Maintain accurate and detailed property history.

f.       Review arrivals report and daily flash reports for accuracy in coding and rates.

Pricing: 

a.       Analyze and coordinate the hotel pricing, yield management process and daily manages the property management systems, or yield management systems of the hotel all segments for all future dates.

b.      Manages all third party relationships and their respective extranets.

c.      Monitor the pricing of competitors, understand the local market and demand generators; recommend and implement changes based on findings for transient and present appropriate actions to Sales for group rates.

d.      Work with Business Transient Sales Manager to ensure business transient rates are properly negotiated and blackout dates are applied into the appropriate systems.

e.      Effectively develop and implement market mix strategy.

f.       Maintain rate integrity.

g.      Ensure all rates are loaded into all systems correctly, with the correct market segments, within the correct rate levels.

 

Group Contract/Block and Inventory Management:

a.       Monitor group blocks to determine rooms available for sale to transient customers.  Understand groups’ pick up history and effectively manage group cut off dates in the hotel’s systems.

b.      Review and approve all group proposals with the Director of Sales and/or General Manager.

c.      Collaborate with the Director of Sales on group rates, ceilings, and selective guidelines. Responsible for input of those into the sales systems.

d.      Collaborate with the Director of Sales and/or the Director of Catering to manage catering space, compile and distribute free sell calendar to catering managers.

·          Meetings: 

a.       Conduct wash or scrub meeting with sales and/or convention service teams to ensure groups are maintained in all systems properly.

b.      Compiles, distributes information, and conducts weekly Revenue Optimization meeting for each assigned hotel.  Meetings include (at a minimum) the GM, DOS, transient sales manager, FOM, VP Ops, above property sales support, VP Revenue Optimization for DHM. 

c.      Assist in preparation for and attend daily and monthly Rooms and Sales meetings.

d.      Attend meetings/training as required by management

Forecast/Budget:

a.       Compile and distribute the hotel weekly and long range rooms’ and catering forecast – within a 5% forecast accuracy.  12 month rolling for all full service, 30-60-90 day for select service hotels.

b.      With the GM, compiles the day by day annual hotel budget, marketing plan strategies and ongoing results analysis.

c.      Communicate fluctuations in occupancy to operational departments for staffing adjustments and increase in profitability.

Training:

a.       Provide training to Reservations and Front Desk employees on any revenue management topics as needed for all assigned portfolio of hotels.

b.      Be knowledgeable on property information (outlets, hours of operations, etc.) and ensure that staff is well trained to communicate hotel information to callers for all assigned portfolio of hotels, and the information is accurate in all systems.

Systems:

a.       Be competent in all property specific systems used by reservations.

b.      Control suites inventory and monitor room type requests.

c.      Monitor all VIP’s, special requests.

d.      Complete all brand and/or systems training to ensure we are participating in all programs and utilizing the tools, reports, and system capabilities to their fullest.

Communication:

a.       Maintain a professional working relationship and promote open lines communication with managers, team members and other departments.

b.      Build relationships with brand contacts and be proactive with requesting help, review meetings, etc., to get their perspective of areas of opportunities.

 

Relationships:

 

Internal:                 Hotel Employees:                                To receive information regarding guest needs or                                complaints.

Department Heads and above:            For effective communication

 

External:                Hotel guests:                                        To provide customer service

 

Organizational Structure:

 

Reports to:  VP of Revenue Optimization for Desert Hospitality Management